“The team at FWD is bold, smart, innovative and on a mission to transform the category. They’ve given us a brief that has our creative people fired up at the opportunity to start working with them and we couldn’t be more excited to get started,” said Shannon Cullum, CEO of Saatchi & Saatchi Singapore and Malaysia.
Tim Oliver, Chief Commercial & Marketing Officer, FWD Group added, “The team at Saatchi & Saatchi really impressed us with their knowledge, enthusiasm and shared belief in our mission to change the insurance category forever. Their creative insight and expertise complements ours, providing the perfect springboard for future success.”
The win will see Saatchi & Saatchi develop FWD Group’s brand communications in the region, with in-market work handled by local agencies independently appointed by each country.
Saatchi & Saatchi Thailand was also appointed by FWD Life Insurance in Thailand as the local agency in a separate pitch.
Mark Cochrane, CEO of Saatchi & Saatchi Thailand said, “FWD has a clear ambition to change the way people feel about insurance in Thailand and this presents a fascinating creative challenge. From the first meeting it felt like a great fit, so we excited to tell its story and create Thailand’s most loved insurance brand”.
Aman Kapoor, CMO of FWD Thailand added, “Saatchi & Saatchi has a track record of pushing creative boundaries which matches our desire to redefine the customer experience for the insurance industry. We cannot wait to see the result when their creativity and our passion combine, as new brand campaigns come to life.”