With this initiative, Enel Energia helps Italian families to save and offers a digitisation benchmark.
The new Saatchi & Saatchi Italy campaign plays on innovation and being in line with the times. In the TV campaign we see Alessandro Cattelan living through iconic eras of recent history (from the 70s to now) and trying to keep up with the technology of the times. Cut to the present day where he inhabits the Enel Energia digital world and chooses the EnergiaXOggi offer. The Alle Farben track ‘She Moves’ has been remixed by Sing Sing for the commercials, into different musical styles suiting each decade represented in the ads; 70s, 80s, and 90s Hip Hop.
The TV Commercials will be on air from the 26th of October and the campaign also features a radio commercial expounding the virtues of the Enel Energia digital world and EnergiaXOggi, a billboard campaign and a digital advertising.