A new client for Saatchi & Saatchi Pro: the B2B experts prevailed against two competitors in the pitch for the international Saunier Duval Brand Group, which belongs to the Vaillant Group. As the lead agency, Saatchi & Saatchi Pro will be handling its European communication account.
Effective immediately, Saatchi & Saatchi Pro will be developing and implementing elaborate strategies for the Saunier Duval Brand Group to further strengthen the position of its European brands – for example, Saunier Duval, Bulex and Protherm - with retailers and consumers. Amongst other measures, integrated product and technology campaigns as well as regional trade fair and event concepts will be developed for countries such as the UK, France, Spain and Czech Republic in order to raise awareness for the products. The first campaigns are expected to launch in September 2015.
“It is particularly important to us that our agency partner understands our B2B and B2C target groups as well as our direct and indirect sales processes,” states Tanja Brinks, Group Director Marketing of the Vaillant Group.
Furthermore, the international Saatchi & Saatchi network poses an additional advantage in finding a solution for the tasks at hand. Christian Rätsch, CEO Saatchi & Saatchi Germany, adds: “With the B2B competence of Saatchi & Saatchi Pro, the strong creative team and our ‘brand-driven sales’ method, we are taking a holistic approach to driving the Marketing and Sales processes of the Saunier Duval Brand Group, thus directly contributing to the business objectives of the company with our work.”