Surreal new BGH smartphone spot from Del Campo Saatchi & Saatchi Buenos Aires

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To launch the new line of BGH Joy smartphones, Del Campo Saatchi Buenos Aires presents “The Chase,” a fictional story based on a very real problem: whenever people watch videos on their cell phones, they’re always looking at the download bar rather than the video itself.  They are anxious, waiting for that moment when the red “play” bar catches up…

Saatchi & Saatchi Hong Kong Show Cityplaza Shoppers How to 'LIVE HAPPY'

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Hong Kong is known to offer a fast-paced lifestyle but residents often find themselves caught up in the frenzy of everyday living. Cityplaza, one of the largest shopping malls in Hong Kong, wanted to remind people to appreciate quality time away from the hustle and bustle of life, and in partnership with Saatchi & Saatchi Hong Kong, launched a new…