Milan - Saatchi & Saatchi Italy has won the budget for the communication activities of Poste Italiane (Italian Post Office), covering postal services and the post office network.
The agency has been assigned a 3-year contract, following a pitch that involved many of the agency's divisions, from traditional advertising to online/interactive, direct marketing and shopper marketing.
Fabrizio Caprara, Joint CEO, Saatchi & Saatchi Italy, said, "We are very pleased with this result. First of all because we are happy to have once again the opportunity of working with this client with whom we have had in the past a very fruitful experience. And secondly because it gives great satisfaction to be involved in a project in which close interaction between the agency's different marketing disciplines will play a fundamental role."