Miami Beach - Oliviero Toscani, creator and photographer of possibly the most controversial advertising campaigns ever made for the Italian brand Benetton and cofounder of Colors magazine, will star at the first Saatchi & Saatchi Clio Hero Show, a new annual program being kicked off this year at the upcoming Clio Festival, May 9-12, 2007 in Miami Beach.
"Advertising industry creative pioneers, gurus, renegades, mould-breakers, mischief-makers, visionaries, genii and legends. They're all candidates to be the star of the Saatchi & Saatchi Clio Hero Show," said Bob Isherwood, Saatchi & Saatchi worldwide creative director, about the session. "Saatchi & Saatchi always champions new talent, but at the same time we also believe in championing the famous and the notorious. Oliviero Toscani is the prefect example of such an individual."
The Saatchi & Saatchi Clio Hero Show, sponsored by Saatchi & Saatchi, will take place on Saturday, May 12 at noon at the Miami Beach Convention Center, location of all Clio Festival daytime sessions. Isherwood, who is to be recognized with the 2007 Clio Lifetime Achievement Award at this year's Festival, will explain the concept behind the new program and introduce Toscani, who will then speak and open the floor to questions. The session is open to all holders of a Clio Passport, as well as those who purchase an individual a la carte daytime ticket.
"Creativity has to be subversive," said Toscani. "It requires a state of non-control - of limitless courage. And that is why conformism is creativity's worst enemy. Anyone who is unable to take risks cannot be creative."
Tony Gulisano, managing director, Clio Awards, added "The Saatchi & Saatchi Clio Hero Show is a rare opportunity for Clio delegates to hear a hero speak, and an even rarer opportunity to ask a hero some questions. We are extremely delighted to partner with Saatchi & Saatchi and launch this exciting new program element to the Festival."