Shazam is Listening, but Hardly Hearing

Unique campaign from BBR Saatchi & Saatchi Israel targets young music-listeners on International Ear Care Day.

Ramat Gan - Across the globe, 1.1 billion teenagers and young adults are at risk of hearing loss due to the unsafe use of personal audio devices, including smartphones.

Every year, March 3rd is International Ear Care Day. This year, Shazam, in collaboration with BBR Saatchi & Saatchi, raised awareness to this cause by exposing users to a unique campaign. The music identification app was listening, as it does on every other day, but was hardly hearing.

The thought-provoking message was being shared with Shazam's users through a special on-screen banner that appeared when the app identified a soundtrack. When the user clicked on the message they were navigated to useful information that can help them avoid future hearing loss.

The activity was especially relevant to this year's theme 'Make Listening Safe'. Shazam's 600 million users are perfectly aligned with those most at risk - young music-listeners. This is an audience whose attention is always difficult to attract, particularly to a message drawing attention to risks linked to a source of pleasure.

The Shazam activity played a significant role in raising awareness of the importance of avoiding hearing loss, and in promoting practical advice that can prevent it from happening.

Comment from Shazam:
"Shazam’s mission is to help people magically connect with the world around them, building on our work in music identification. Unfortunately, hearing loss affects numerous people worldwide, preventing them from fully enjoying new sounds and experiences. We’re proud to support Ear Care Day 2015 to educate people on the steps they can take for better ear and hearing care."


Further information:

Shazam is a mobile app that recognizes music and TV around you. It is the best way to discover, explore and share the music and TV you love. Shazam connects more than 600 million people across the globe.

WHO (World Health Organization) is the directing and coordinating authority for health within the United Nations system. It is responsible for providing leadership on global health matters, shaping the health research agenda, setting norms and standards, articulating evidence-based policy options, providing technical support to countries and monitoring and assessing health trends.

International Ear Care Day is an annual advocacy event held on March 3rd, that aims to raise awareness and promote ear and hearing care across the world. In 2015, the theme is ‘Make Listening Safe’. This theme draws attention to the rising problem of noise-induced hearing loss. It raises the alarm that millions of teenagers and young people are at risk of hearing loss due to the unsafe use of personal audio devices, including smartphones, and exposure to damaging levels of sound at noisy entertainment venues such as nightclubs, bars and sporting events. It highlights that such recreational hearing loss has potentially devastating consequences for physical and mental health, education and employment, but that prevention is possible. 




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