Cannes - Tom Eslinger, Worldwide Creative Director - Interactive & Emerging Media, Saatchi & Saatchi Auckland, New Zealand, will chair this year's Cyber Lions jury - one of Cannes fastest growing entry sections.
"Tom is an expert at interactive communication and embraces new media wholeheartedly. Having judged previously in Cannes, he's also seen first hand the creative evolution of this category at an international level, positioning him well for this role," said Festival Executive Chairman, Terry Savage.
"I'm honoured, humbled and psyched. Interactive and integration are top of mind and at long last, everyone is getting into the space. Cyber Lions will be where creatives can walk their talk," commented Eslinger on his appointment.
Tom spearheads Saatchi & Saatchi's fast-growing worldwide interactive capability. He works both from New Zealand and Los Angeles with a worldwide focus on a network of clients across interactive, creative, strategy and operations, and an LA focus with respect to client Toyota USA to develop interactive and other new media initiatives and programmes.
Originally from North Dakota, Tom has been a Creative Director of Interactive for Saatchi & Saatchi since joining in Wellington, New Zealand in 1998. He has a role on the Worldwide Creative Board of Saatchi & Saatchi to drive market share and consumer involvement through web, e-commerce, mobile, games, rich media, viral and all emerging mediums.
Tom's awards include six Cannes Lions, four of which are Cyber Lions, as well as being awarded for his interactive work by D&AD, One Show, Clio, Effies, New York, London International Festivals, Type Directors' Club, Future Marketing Awards, AXIS (NZ) and AWARD (AUS). Tom has judged extensively throughout the US, Europe and Australasia. This is Tom's third Cannes jury, having served on the 2002 Cyber and 2006 Titanium Lions juries.
His work spans a variety of sectors including telecommunications and online, automotive, professional sport, consumer banking, beverages, apparel, military, retirement, film and entertainment, museums and art, and disabilities. Tom lives in Auckland and Los Angeles, haunting local comic shops and snowfields, snowboard under arm.