Direct Line 'Hens' (Integrated)

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Direct Line’s new campaign 'Hens' which launches its guaranteed hire car proposition that keeps drivers moving, sees Winston Wolf coming to the rescue of ‘Julia and the girls’ who are on their way to a hen party when their car is hit by a cou

Saatchi & Saatchi London hires Dan Treichel as Executive Creative Director

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Saatchi & Saatchi London has appointed multi-award-winning creative, Dan Treichel, as its Executive Creative Director. Treichel is the creative mind behind many lauded campaigns, including the world-renowned“Climate Name Change”, which was the 7th most awarded campaign in the world in 2014. Reporting to Chief Creative Officer, Guillermo Vega, Treichel will be responsible for the day-to-day running of the creative department and for adding even more creative…

bathstore 'Duck' (Integrated)

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Highlighting the importance of a bathroom and its role in the home where the big things in life happen, bathstore’s latest campaign stars ‘Duck’ observing some of these moments whilst in the bathroom.

Toyota 'The Dust' (Online content)

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Toyota’s new campaign pits cricket legends Michael Vaughan and Glenn McGrath in a head-to-head one-off driving challenge to determine who could get one up on the old enemy and #settlethescore at the wheel of a GT86 coupe, instead of at the wicket.

29th Saatchi & Saatchi New Creators Showcase presents the best new talent in directing and creating

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This morning, the legendary Saatchi & Saatchi New Creators’ Showcase (NCS) enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained.   Taking place at the Lumière Théâtre at the 2019 Cannes Lions International Festival of Creativity, the show lasted 60 minutes and presented the very best, groundbreaking directorial talent from across…

Pampers 'Pooface' (Online content/cinema)

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'Pooface' is the first film created for Pampers Wipes new “Don’t Fear The Mess!” campaign. Set to the classic score Thus Spoke Zarathustra by Strauss, the film charts in super slow motion, a big moment in ten young babies lives: doing a poo.

Saatchi & Saatchi wins gold at DMA awards

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On Tuesday 11 December, Saatchi & Saatchi London and Direct Line won a Gold at the DMA Awards for a Direct Line campaign which used data to target hundreds of thousands of existing customers with completely personalised content.   The campaign saw personalised films being served to Direct Line home insurance customers when they were around a month outside of their renewal date and showed them exactly…

EE 'Power Rap' (Online content)

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Promoting EE’s new customer loyalty proposition 'Power Bars', the film shows the party leaders’ as we’ve never seen them before, behind closed doors, where they think no one is watching.

Direct Line Fixer Listed in Campaign's 10 Most Effective Celebrity Campaigns

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Saatchi & Saatchi London’s “Fixer” campaign for Direct Line, has been included in Campaign Magazine’s Top 10 Most Effective Celebrity Campaigns. The idea for The Fixer was born in 2013, out of research that told Direct Line that when things go wrong, people want an insurance provider who will get the problem fixed as quickly as possible. To fix the…