Toyota teams up with comedians in ‘X Marks the Spot’ for AYGO

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Saatchi & Saatchi London has created a 2 minute online film featuring comedians "pranking" passers-by, as part of its "Go Fun Yourself" campaign for Toyota AYGO. ‘X Marks the Spot’ features a giant version of the X shape that appears on the front of the all new AYGO, which was laid on the ground at Spitalfields market, London, with four musical…

HSBC launch global golf sponsorship campaign ‘Anyone’s Game’

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HSBC and Saatchi & Saatchi have launched a new global campaign to support the bank’s international golf sponsorship portfolio which supports all levels of the game from grassroots to elite. Golf is quickly changing; with fresh audiences and new players from all over the world. HSBC's ambition is to open up the world of golf and the 'Anyone's Game' campaign…

Saatchi & Saatchi London win bronze at the 2014 IPA Effectiveness Awards

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Saatchi & Saatchi London took home a bronze at the IPA Effectiveness Awards yesterday (Monday) evening for their Mattessons ‘MMM3000’ campaign.Last year, the Kerry Foods-owned brand launched an integrated campaign promoting Fridge Raiders, the 100% chicken breast snack, enlisting gamers to help co-create the ultimate hands-free snacking & gaming device, the MMM3000. To reach this gaming audience, Saatchi & Saatchi…

Mattessons and Saatchi & Saatchi team up to launch co-created, artificially intelligent robot

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Mattessons Fridge Raiders has launched F.R.H.A.N.K, the world’s first robot whose artificially intelligent personality will be co-created with the UK gaming community.As part of the brand’s ongoing association with gamers – which includes the IPA Effectiveness award winning MMM3000 campaign -  Kerry Foods-owned Mattessons and Saatchi & Saatchi have partnered with celebrity YouTube gamer Ali A (4.7 million subscribers) to…

Saatchi & Saatchi take home two Silvers at the 2014 Campaign Big Awards

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Saatchi & Saatchi London snapped up two Silvers at the Campaign BIG awards yesterday (Wednesday) evening for their Wall’s ‘Wall’sie’ and HSBC Rugby Sevens ‘Bring Your Game’ campaigns.Wall’s ‘Wall’sie’ secured a Silver in the Grocery, Soft Drinks & Household category for Direct. Earlier this year the Kerry Foods-owned brand launched an integrated campaign promoting Wall’s ultimate breakfast sausage by creating its…

Saatchi & Saatchi hires seven new creatives

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Saatchi & Saatchi London has bolstered its creative department with a wealth of new hires.James Ross-Edwards arrives as a copywriter, and will partner Allan Stevenson, who joined the agency last year. James, a former copywriter at WhybinTBWA Group, Sydney and Saatchi & Saatchi Australia, has worked on brands including Jameson, The Sydney Morning Herald, Toyota, Cadbury and Sony and created the multi-award winning…

Direct Line heralds new era for insurance industry with Harvey Keitel's Winston Wolf as Britain's Fixer

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Direct Line launches brand overhaul with Harvey Keitel as the character Winston Wolf, from cult classic Pulp Fiction, courtesy of Miramax. The campaign's first TV adverts will debut on Saturday 30th August on ITV's X Factor. The TV adverts showcase Direct Line's new proposition, "We’re on it", which focuses on fixing its customers’ problems, faster and more efficiently. Opening with…

Marie Curie appoints Saatchi & Saatchi London to creative account

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Marie Curie Cancer Care, the registered charity which cares for people with all terminal illnesses providing free practical care and emotional support at home or in one of its hospices, has appointed Saatchi & Saatchi London to its advertising account after a competitive pitch handled by the AAR.The agency will be responsible for all above-the-line and digital communications for the…

24th Edition of Saatchi & Saatchi New Directors' Showcase premiers at Cannes Lions, with pop up screenings in London and around the world

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Saatchi & Saatchi’s New Directors’ Showcase (NDS) is always a highlight of Cannes Lions International Festival of Creativity, and each year reveals a showreel of the globe’s hottest new directors, carefully curated by the Saatchi & Saatchi Worldwide Creative Board, with a unique live element conceived by a team of some of the most talented creative and technical wizards the…

HSBC and Saatchi & Saatchi unveil global relaunch of HSBC Premier

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HSBC and Saatchi & Saatchi unveil global relaunch of HSBC Premier.Saatchi & Saatchi London and HSBC have created a globally integrated campaign for the relaunch of Premier, HSBC’s premium banking and wealth management proposition. The new positioning for HSBC Premier is ‘Personal support, for your Personal Economy”.Saatchi & Saatchi and HSBC took an inside-out approach to the relaunch, starting with…

Wall’s launch campaign to showcase the ultimate onesie – the Wall’sie

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Kerry Foods-owned brand Wall’s is to launch an integrated campaign to promote the Wall’s ultimate breakfast sausage by creating its own exclusive range of onesies – or Wall’sies - specially designed to look like normal clothes.The campaign, “Weekend breakfast. We’re all over it.” created by Saatchi & Saatchi London, promotes the new recipe Wall’s sausage, which is perfect for a…

Magnus Djaba, UK CEO of Saatchi & Saatchi London promoted to CEO of Saatchi & Saatchi Fallon UK group

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He replaces Robert Senior, who continues in his current role of EMEA CEO at Saatchi & Saatchi. Senior took the SSF UK position in 2007, when the group was originally created. Senior said: “Magnus has deep understanding of - and respect for - the Fallon brand. He is also a natural leader who has achieved great things at Saatchi & Saatchi,…