The Truth About Mums - Challenging our myths about marketing to mothers

News

As an industry, we use one little three-letter word to label the nearly 18 million women in the UK that have childen. We spend £1.9 billion targeting this population of primary shoppers. But is that money well spent?In partnership with the parenting phenomenom Mumsnet, we commissioned a ground-breaking piece of research that shines a spotlight on the lives of mothers…

Direct Line appoints Saatchi & Saatchi to its advertising account

News

Direct Line has appointed Saatchi & Saatchi London to handle its advertising account following a competitive pitch.The agency will be responsible for all advertising and digital communications for the market-leading insurance specialist.Mark Evans, the marketing director at Direct Line Group, said: "Saatchi & Saatchi demonstrated they were the partner best able to meet our ambition for the Direct Line brand.…

HSBC and Saatchi & Saatchi challenge Rugby Sevens fans to #BRINGYOURGAME

News

HSBC are launching a campaign, created by Saatchi & Saatchi London, celebrating its sponsorship of the 2014 Cathay Pacific/HSBC Hong Kong Sevens, the jewel in the crown of the HSBC Sevens World Series.   A 95” film will break on youtube.com/hsbc and a 30” cut-down will air on TV globally. A 60” version of the film will be played in the Hong…

Mumstock 2014

News

The UK’s biggest website for parents, Mumsnet and creative agency Saatchi & Saatchi, have joined forces to host a one-day conference on Wednesday 23rd April 2014 revealing what makes mums tick and how brands can harness this knowledge to engage, build relationships and grow trust with this key consumer group.Key speakers include•    Roisin Donnelly, Corporate Marketing Director, P&G•    Stephen Smith,…