Saatchi & Saatchi London hires Dan Treichel as Executive Creative Director

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Saatchi & Saatchi London has appointed multi-award-winning creative, Dan Treichel, as its Executive Creative Director. Treichel is the creative mind behind many lauded campaigns, including the world-renowned“Climate Name Change”, which was the 7th most awarded campaign in the world in 2014. Reporting to Chief Creative Officer, Guillermo Vega, Treichel will be responsible for the day-to-day running of the creative department and for adding even more creative…

29th Saatchi & Saatchi New Creators Showcase presents the best new talent in directing and creating

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This morning, the legendary Saatchi & Saatchi New Creators’ Showcase (NCS) enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained.   Taking place at the Lumière Théâtre at the 2019 Cannes Lions International Festival of Creativity, the show lasted 60 minutes and presented the very best, groundbreaking directorial talent from across…

Saatchi & Saatchi wins gold at DMA awards

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On Tuesday 11 December, Saatchi & Saatchi London and Direct Line won a Gold at the DMA Awards for a Direct Line campaign which used data to target hundreds of thousands of existing customers with completely personalised content.   The campaign saw personalised films being served to Direct Line home insurance customers when they were around a month outside of their renewal date and showed them exactly…

Direct Line Fixer Listed in Campaign's 10 Most Effective Celebrity Campaigns

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Saatchi & Saatchi London’s “Fixer” campaign for Direct Line, has been included in Campaign Magazine’s Top 10 Most Effective Celebrity Campaigns. The idea for The Fixer was born in 2013, out of research that told Direct Line that when things go wrong, people want an insurance provider who will get the problem fixed as quickly as possible. To fix the…