A Question of Trust

Trust. There can be no rarer and more eagerly sought out accolade in the world of brands and businesses right now than the trust of our people and of our customers.

In 2013, Saatchi & Saatchi have set out to better understand trust.  Why trust is important, how humans create and value trust and critically the lessons that any and every business can learn about trust building.  Central to our methodology has been to go outside the corporate world and try and learn from people and organisations that have trust building down to a fine art.  We have spoken to peace-makers, and politicians, academics and writers and to both Britain’s most trusted group of people – mums, and the least trusting – young people.

The result is not intended to be the final word on the subject, far from it, but rather a new perspective on trust.

PDF Link

Coverage in Marketing Week

Sam Hawkey Named CEO of Saatchi & Saatchi London

News

Sam Hawkey, chief operating officer at Saatchi & Saatchi London, has become the agency’s chief executive. He takes over from Magnus Djaba, who has been CEO of the London office for eight years. Djaba continues in his role as global president and CEO of the creative practice for Publicis Groupe UK. Read the full article in Campaign here.  

The making of the ad: Direct Line 'We're on it'

News

Go behind the scenes to see how Direct Line and Saatchi & Saatchi London created a campaign featuring three popular characters: RoboCop, Donatello from Teenage Mutant Ninja Turtles and Bumblebee from the Transformers franchise. Watch the video here.  

We Don't Save Lives

News

“We don't save people's lives”. Chief Strategy Officer, Richard Huntington, reflects on a creative career in times like these. Read the full article here.  

Sam Hawkey On True Tales Of Production

News

Sam Hawkey, Chief Operating Officer, gives Campaign a behind-the-scenes glimpse into how Saatchi are overcoming lockdown restrictions to make work, plus the production lessons learned along the way.   "Do what you can, where you are, with what you have."  Never has that been truer. But when it comes to production at this moment in time, it can seem like…