Christmas ads 2020: Sarah Jenkins reviews Aldi, Disney, Walkers and more
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Sarah Jenkins review this year’s Christmas ads for Campaign. Read the article here
Today, Betway, the online betting, casino and sports company, has appointed Saatchi & Saatchi London as their new lead creative agency. Saatchi & Saatchi will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide.
The creative work will be rolled out across the UK, Ireland, Italy, Germany, Belgium and Spain and will encompass TV, Out of Home, Radio, Press and Digital, with a global marketing spend of over €100m.
The win follows the conclusion of a four-way competitive pitch process managed by the AAR.
Anthony Werkman, CEO, Betway said: “As our industry and consumer behaviours change, sport remains a social currency around the world. We’re excited to work with Saatchi & Saatchi on exploring new creative ways to connect with today’s consumers while developing the next phase of our business.”
Sam Hawkey, COO, Saatchi & Saatchi, said: “Betway is a business on a strong growth trajectory and we’re delighted be to working with them on the brand’s creative evolution both here in the U.K. and beyond. This ambition for their business and brand coupled with their appetite for great creative work means we can’t wait to get stuck in!”
Sarah Jenkins review this year’s Christmas ads for Campaign. Read the article here
Richard reviews some of Saatchi & Saatchi's work in the past 50 years Chutzpah & Chutzpah: how to make the good stuff happen in advertising. Read the article here
Sarah Jenkins, managing director of Saatchi & Saatchi London, will serve as chair of judges, with the rest of the judging panel to be announced soon. Read the article here
The agency's leadership team aims to bring some 'chutzpah' to its talent recruitment and open the industry's doors to more diverse people. Read the article here.
Saatchi & Saatchi sets sights on improving adland's diversity and social mobility Three-part initiative tackles creative education, entry-level talent and affordable accommodation. Read the article here
BT consolidates advertising into Publicis Groupe, ending relationship with AMV. Read the full article here.
“There is increasing concern about the workings of the least-worst economic model.” Read Richard Huntington's latest article ‘Culture out of crisis: A new capitalism’ here”
Sam Hawkey, chief operating officer at Saatchi & Saatchi London, has become the agency’s chief executive. He takes over from Magnus Djaba, who has been CEO of the London office for eight years. Djaba continues in his role as global president and CEO of the creative practice for Publicis Groupe UK. Read the full article in Campaign here.
Kerry Roper shares his battle with mental illness for Mental Health Awareness Week. Read the full article in Campaign here.
Go behind the scenes to see how Direct Line and Saatchi & Saatchi London created a campaign featuring three popular characters: RoboCop, Donatello from Teenage Mutant Ninja Turtles and Bumblebee from the Transformers franchise. Watch the video here.
“Rhianna told me that I have a beautiful accent.” Chief Creative Officer, Guillermo Vega, answers 10 questions with The Drum. Read the full article here.
“We don't save people's lives”. Chief Strategy Officer, Richard Huntington, reflects on a creative career in times like these. Read the full article here.
Sam Hawkey, Chief Operating Officer, gives Campaign a behind-the-scenes glimpse into how Saatchi are overcoming lockdown restrictions to make work, plus the production lessons learned along the way. "Do what you can, where you are, with what you have." Never has that been truer. But when it comes to production at this moment in time, it can seem like…
How are creatives staying inspired during the lockdown? Guillermo Vega, chief creative officer, Saatchi & Saatchi London shares how he is staying inspired. Read the article here.