Cannes Lions 2013 - Saatchi & Saatchi London pick up a Bronze Lion for Mattessons Meat Snacking Helmet

At the 60th edition of Cannes Lions International Festival of Creativity - the most prestigious event within the advertising industry - Saatchi & Saatchi London are proud to announce that they have won a Bronze Lion in Media for their Mattessons Fr

About the campaign

Following last year’s “Hank Marvin” TV spot, Saatchi & Saatchi and Mattessons created the MMM3000, the ultimate hands-free snacking & gaming device, to promote Mattessons Fridge Raiders, the 100% chicken breast snack.

Created in partnership with The Syndicate Project (aka Tom Cassell), the UK’s number one gaming commentator, the campaign positions Fridge Raiders as the ideal snack for hungry teenagers when they return home from school.

The Syndicate Project enlisted his legion of fans to design and build the ultimate hands-free snacking & gaming device, by submitting their ideas and designs to the Fridge Raiders’ Facebook campaign tab. The campaign launched with an introductory video on Fridge Raiders’ YouTube channel.

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