About the campaign
Following last year’s “Hank Marvin” TV spot, Saatchi & Saatchi and Mattessons created the MMM3000, the ultimate hands-free snacking & gaming device, to promote Mattessons Fridge Raiders, the 100% chicken breast snack.
Created in partnership with The Syndicate Project (aka Tom Cassell), the UK’s number one gaming commentator, the campaign positions Fridge Raiders as the ideal snack for hungry teenagers when they return home from school.
The Syndicate Project enlisted his legion of fans to design and build the ultimate hands-free snacking & gaming device, by submitting their ideas and designs to the Fridge Raiders’ Facebook campaign tab. The campaign launched with an introductory video on Fridge Raiders’ YouTube channel.