Christmas ads 2020: Sarah Jenkins reviews Aldi, Disney, Walkers and more
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Sarah Jenkins review this year’s Christmas ads for Campaign. Read the article here
Saatchi & Saatchi London have had a successful run at the iconic and prestigious Cannes Lions International Festival of Creativity this year. The festival closed with Saatchi being the second most awarded UK agency, with a total of 9 Lions across multiple campaigns.
Deutsche Telekom ‘Magenta’ won four Lions: Gold in Outdoor: Ambient Experiential & Immersive Digital, Silver in Outdoor: Use of Digital Outdoor, and two Bronze in Promo & Activation: Use of Mobile and in Design: Rebrand/Refresh of an existing brand - Consumer. The ‘Magenta’ campaign harnessed the iconic Deutsche Telekom colour to create a new medium for entertainment. Anything magenta can now become a viewable screen and acts as a portal to reveal exclusive Gorillaz content.
Direct Line ‘Fleetlights’ won two Lions in Mobile: Silver for Connected Products and Bronze in Innovative Technology. ‘Fleetlights’ is a technological innovation platform created for Direct Line and is aimed around preventing problems before they happen. To make people safer in darkly-lit areas, we launched a prototype fleet of torch drones, which are responsive to an individual’s movements and controlled via a bespoke app.
Mattessons ‘Snacker Hacker’ also picked up a Bronze in Cyber: Branded Games: Web. ‘Snacker Hacker’ is an immersive online experience which taught teens to code, without them even knowing it. The campaign took players on a breadcrumb trail across the internet, and more than 24,000 gamers who completed the challenge were awarded the Level 1 coding certificate in Python.
Deutsche Telekom ‘Sea Hero Quest’ added to the impressive nine Lions from the 2016 Cannes Festival with two Silver Lions in Media: Excellence in Media Insights & Strategy and Use of Mobile. ‘Sea Hero Quest’ is a multi-platform mobile game that tells the story of a son trying to save his father’s memories, while empowering people to game for good. The data collected since launch equates to more than 11,000 years of similar lab based research, and the first scientific breakthrough came when UCL used the data to prove the link between navigation and the onset of dementia.
Sarah Jenkins review this year’s Christmas ads for Campaign. Read the article here
Richard reviews some of Saatchi & Saatchi's work in the past 50 years Chutzpah & Chutzpah: how to make the good stuff happen in advertising. Read the article here
Sarah Jenkins, managing director of Saatchi & Saatchi London, will serve as chair of judges, with the rest of the judging panel to be announced soon. Read the article here
The agency's leadership team aims to bring some 'chutzpah' to its talent recruitment and open the industry's doors to more diverse people. Read the article here.
Saatchi & Saatchi sets sights on improving adland's diversity and social mobility Three-part initiative tackles creative education, entry-level talent and affordable accommodation. Read the article here
BT consolidates advertising into Publicis Groupe, ending relationship with AMV. Read the full article here.
“There is increasing concern about the workings of the least-worst economic model.” Read Richard Huntington's latest article ‘Culture out of crisis: A new capitalism’ here”
Sam Hawkey, chief operating officer at Saatchi & Saatchi London, has become the agency’s chief executive. He takes over from Magnus Djaba, who has been CEO of the London office for eight years. Djaba continues in his role as global president and CEO of the creative practice for Publicis Groupe UK. Read the full article in Campaign here.
Kerry Roper shares his battle with mental illness for Mental Health Awareness Week. Read the full article in Campaign here.
Go behind the scenes to see how Direct Line and Saatchi & Saatchi London created a campaign featuring three popular characters: RoboCop, Donatello from Teenage Mutant Ninja Turtles and Bumblebee from the Transformers franchise. Watch the video here.
“Rhianna told me that I have a beautiful accent.” Chief Creative Officer, Guillermo Vega, answers 10 questions with The Drum. Read the full article here.
“We don't save people's lives”. Chief Strategy Officer, Richard Huntington, reflects on a creative career in times like these. Read the full article here.
Sam Hawkey, Chief Operating Officer, gives Campaign a behind-the-scenes glimpse into how Saatchi are overcoming lockdown restrictions to make work, plus the production lessons learned along the way. "Do what you can, where you are, with what you have." Never has that been truer. But when it comes to production at this moment in time, it can seem like…
How are creatives staying inspired during the lockdown? Guillermo Vega, chief creative officer, Saatchi & Saatchi London shares how he is staying inspired. Read the article here.