Deutsche Telekom wins Yellow and Wood Pencils at D&AD for ‘Magenta Unleashed’ campaign

Telecoms company, Deutsche Telekom has won a Yellow and Wood Pencil at the 2018 D&AD Awards, in the digital marketing and media categories respectively.

The D&AD awards, held this year at the Truman Brewery in Brick Lane, East London, honor the best creative work in design and advertising from around the world.

The award winning campaign, ‘Magenta Unleashed,’ was brought to life through a smartphone app, The Lenz App, developed by Saatchi & Saatchi London. The Lenz App harnessed the iconic Deutsche Telekom colour to create a new medium for entertainment. Showcasing exclusive artwork, videos and new music from the world’s only virtual band, Gorillaz, the Lenz App acts as a portal to a new dimension in music and entertainment. Using Chroma Keying technology, it works by identifying colours in the real world that are similar or match magenta to activate the app and content for the viewer. Whatever the magenta surface – a computer screen, framed image or door - by placing a phone in front of it, it will reveal the exclusive Gorillaz content.

Read about the full campaign and watch the case study video here.

 


Sam Hawkey Named CEO of Saatchi & Saatchi London

News

Sam Hawkey, chief operating officer at Saatchi & Saatchi London, has become the agency’s chief executive. He takes over from Magnus Djaba, who has been CEO of the London office for eight years. Djaba continues in his role as global president and CEO of the creative practice for Publicis Groupe UK. Read the full article in Campaign here.  

The making of the ad: Direct Line 'We're on it'

News

Go behind the scenes to see how Direct Line and Saatchi & Saatchi London created a campaign featuring three popular characters: RoboCop, Donatello from Teenage Mutant Ninja Turtles and Bumblebee from the Transformers franchise. Watch the video here.  

We Don't Save Lives

News

“We don't save people's lives”. Chief Strategy Officer, Richard Huntington, reflects on a creative career in times like these. Read the full article here.  

Sam Hawkey On True Tales Of Production

News

Sam Hawkey, Chief Operating Officer, gives Campaign a behind-the-scenes glimpse into how Saatchi are overcoming lockdown restrictions to make work, plus the production lessons learned along the way.   "Do what you can, where you are, with what you have."  Never has that been truer. But when it comes to production at this moment in time, it can seem like…

Sarah Jenkins Inspires Campaign

News

Sarah Jenkins Inspires Campaign On International Women's Day, Sarah Jenkins is recognised as an inspirational person the creative industries by Campaign. Read the article here.