Direct Line appoints Saatchi & Saatchi to its advertising account

Direct Line has appointed Saatchi & Saatchi London to handle its advertising account following a competitive pitch.

The agency will be responsible for all advertising and digital communications for the market-leading insurance specialist.

Mark Evans, the marketing director at Direct Line Group, said: "Saatchi & Saatchi demonstrated they were the partner best able to meet our ambition for the Direct Line brand. They showed outstanding strategic planning capability, coupled with compelling creative communications.

"This is an exciting juncture in Direct Line’s evolution and we look forward to working with them as we move forward."

Magnus Djaba, the chief executive of Saatchi & Saatchi, said: "It’s a great feeling to meet clients who, right from the start, you enjoy working with. We can’t wait to build on a relationship that I know will enable us to deliver great work and results." 


Sam Hawkey Named CEO of Saatchi & Saatchi London

News

Sam Hawkey, chief operating officer at Saatchi & Saatchi London, has become the agency’s chief executive. He takes over from Magnus Djaba, who has been CEO of the London office for eight years. Djaba continues in his role as global president and CEO of the creative practice for Publicis Groupe UK. Read the full article in Campaign here.  

The making of the ad: Direct Line 'We're on it'

News

Go behind the scenes to see how Direct Line and Saatchi & Saatchi London created a campaign featuring three popular characters: RoboCop, Donatello from Teenage Mutant Ninja Turtles and Bumblebee from the Transformers franchise. Watch the video here.  

We Don't Save Lives

News

“We don't save people's lives”. Chief Strategy Officer, Richard Huntington, reflects on a creative career in times like these. Read the full article here.  

Sam Hawkey On True Tales Of Production

News

Sam Hawkey, Chief Operating Officer, gives Campaign a behind-the-scenes glimpse into how Saatchi are overcoming lockdown restrictions to make work, plus the production lessons learned along the way.   "Do what you can, where you are, with what you have."  Never has that been truer. But when it comes to production at this moment in time, it can seem like…