A new campaign, creative concept has been developed by EE’s advertising agency Saatchi & Saatchi to support a new online course for the mobile provider.
The course, called PhoneSmart, is a free-to-access online course aimed at 10–13-year-olds getting their first phone, and is designed to educated them on how to stay safe and be kind online.
The EE PhoneSmart digital learning platform was designed and built by Digitas.
Those who manage to complete the digital online course are deemed to have developed the skills and knowledge to operate safely online and will be awarded the 'EE PhoneSmart Licence’
To mark the launch of the EE PhoneSmart Licence and encourage parents and guardians and their children to take part in the course, EE has unveiled a short film, featuring musician Clement Marfo, highlighting not only the breadth of things that can be done with a phone, from creating new dance routines to learning a new skill, but also the dangers that children may be exposed to.
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