Saatchi & Saatchi has won the British Heart Foundation’s creative account, following a pitch process to handle the charity’s new integrated fundraising and brand marketing strategy.
BHF said it made commercial sense to work with a single agency, after bringing together its fundraising, marketing, and communications teams in a new directorate under the leadership of Claire Sadler, executive director of marketing, fundraising and engagement.
“At its core, the BHF powers research that saves and improves lives. Our challenge is to leave the public in no doubt about the impact of our work at a time when the power of science is more appreciated than ever, and to drive a bigger impact from brand and fundraising activities,” Sadler said, praising Saatchis for “the depth of their strategic thinking combined with a big, bold creative platform”.
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