Saatchi & Saatchi London hires Dan Treichel as Executive Creative Director

Saatchi & Saatchi London has appointed multi-award-winning creative, Dan Treichel, as its Executive Creative Director.

Treichel is the creative mind behind many lauded campaigns, including the world-renowned“Climate Name Change”, which was the 7th most awarded campaign in the world in 2014.

Reporting to Chief Creative Officer, Guillermo Vega, Treichel will be responsible for the day-to-day running of the creative department and for adding even more creative firepower to Saatchi & Saatchi’s existing clients such as HSBC, Direct Line, EE, Kerry Foods, Britvic and Visa. 

Before joining Saatchi & Saatchi, Treichel was at 180 Amsterdam where he spent two years as co-ECD leading the charge on United Colors of Benetton, PlayStation and ASICS Global, building the agency’s reputation for some of the finest work in the advertising world. Prior to that, he worked at Barton F. Graf 9000 as Creative Director where he was responsible for the “Climate Name Change” campaign for 350 Action. 

In his early career days, Treichel worked at Droga5 where he pitched and launched the “No Bollocks” campaignfor Newcastle Brown Ale. Then Treichel went on to art direct Burger King’s “Whopper Freakout”, which accrued 25 industry awards.

 

He has more than 140 awards at the major creative festivals, including Cannes Lions, D&AD, ANDY awards, The Clios and The One Show. Other creative highlights include United Colors of Benetton “Clothes for humans,”Land Rover “You’ll feel safe inside”and the “Fear of not flying Virgin Atlantic”campaign for Virgin Atlantic.

Daniel Treichel said: “I’ve worked for Guillermo in the past and I remember creating some of my favourite campaigns with him. To work with Guillermo and be at Saatchi & Saatchi London was an opportunity I couldn’t miss.”

Guillermo Vega, Chief Creative Officer, Saatchi & Saatchi London, said: “Dan and I understand each other really well, and for me, everything he touches gets enhanced and improved. His creative flair and ability to come up with strategic solutions is outstanding. He is also a fun human to be around. This is just the beginning of our creative journey and I couldn’t be happier he is joining us.”

 

 

 


Direct Line wins big at the Marketing Week Masters awards

News

Direct Line Group has taken home the prestigious Grand Prix award at the Marketing Week Masters. The brand launched its ‘We’re On It’ campaign last March, replacing its highly effective ‘Fixer’ activity. Not only was it a tough act to follow, the insurance business launched just as the pandemic was taking hold, but overnight the new activation exceeded expectations by…

Three grocery shopping trends emerging from the shift to online

News

That millions of customers switched to online shopping during the pandemic and e-commerce raced forward decades in just a few weeks, needs little explanation. But what does need grasping are the secondary impacts this shift is having on shopping behaviour   To take stock of the emerging shopping trends triggered by one of the most disruptive experiences in living memory,…

Is affordable accommodation the key to talent diversity?

News

It's all well and good for companies within the industry to be widening their search for a diverse talent base, but unless the people they are looking for are based near enough the office to commute, the net is hardly widened. Such was the issue addressed by Saatchi & Saatchi London and charitable enterprise LHA London when they set up Saatchi Home; designed to…

EE’s New Campaign Is An Online Course For Phone Safety

News

A new campaign, creative concept has been developed by EE’s advertising agency Saatchi & Saatchi to support a new online course for the mobile provider. The course, called PhoneSmart, is a free-to-access online course aimed at 10–13-year-olds getting their first phone, and is designed to educated them on how to stay safe and be kind online. The EE PhoneSmart digital learning…

How BT's 'Hope United' Campaign Will Celebrate British Black History

News

Ahead of the Uefa Euro 2020 Finals in the summer, British’s largest communications organization BT released a campaign to address the bigotry, racism and hatred that footballers faced through online channels—Hope United.   Led by Saatchi & Saatchi, the campaign involved some of the U.K.’s biggest names in the world of football coming together to tell their stories as a…

Saatchi & Saatchi hires Chris Kay as CEO

News

Saatchi & Saatchi London has appointed Chris Kay, global partner and Asia Pacific CEO at 72andSunny, as its chief executive. As CEO, Kay will report to Magnus Djaba, global president of Saatchi & Saatchi and CEO of Publicis Groupe UK’s creative practice. The appointment reunites Kay and Djaba, who previously worked together at Fallon in the mid-noughties. Chairman and chief strategy…