Christmas ads 2020: Sarah Jenkins reviews Aldi, Disney, Walkers and more
News
Sarah Jenkins review this year’s Christmas ads for Campaign. Read the article here
Saatchi & Saatchi London has appointed multi-award-winning creative, Dan Treichel, as its Executive Creative Director.
Treichel is the creative mind behind many lauded campaigns, including the world-renowned“Climate Name Change”, which was the 7th most awarded campaign in the world in 2014.
Reporting to Chief Creative Officer, Guillermo Vega, Treichel will be responsible for the day-to-day running of the creative department and for adding even more creative firepower to Saatchi & Saatchi’s existing clients such as HSBC, Direct Line, EE, Kerry Foods, Britvic and Visa.
Before joining Saatchi & Saatchi, Treichel was at 180 Amsterdam where he spent two years as co-ECD leading the charge on United Colors of Benetton, PlayStation and ASICS Global, building the agency’s reputation for some of the finest work in the advertising world. Prior to that, he worked at Barton F. Graf 9000 as Creative Director where he was responsible for the “Climate Name Change” campaign for 350 Action.
In his early career days, Treichel worked at Droga5 where he pitched and launched the “No Bollocks” campaignfor Newcastle Brown Ale. Then Treichel went on to art direct Burger King’s “Whopper Freakout”, which accrued 25 industry awards.
He has more than 140 awards at the major creative festivals, including Cannes Lions, D&AD, ANDY awards, The Clios and The One Show. Other creative highlights include United Colors of Benetton “Clothes for humans,”Land Rover “You’ll feel safe inside”and the “Fear of not flying Virgin Atlantic”campaign for Virgin Atlantic.
Daniel Treichel said: “I’ve worked for Guillermo in the past and I remember creating some of my favourite campaigns with him. To work with Guillermo and be at Saatchi & Saatchi London was an opportunity I couldn’t miss.”
Guillermo Vega, Chief Creative Officer, Saatchi & Saatchi London, said: “Dan and I understand each other really well, and for me, everything he touches gets enhanced and improved. His creative flair and ability to come up with strategic solutions is outstanding. He is also a fun human to be around. This is just the beginning of our creative journey and I couldn’t be happier he is joining us.”
Sarah Jenkins review this year’s Christmas ads for Campaign. Read the article here
Richard reviews some of Saatchi & Saatchi's work in the past 50 years Chutzpah & Chutzpah: how to make the good stuff happen in advertising. Read the article here
Sarah Jenkins, managing director of Saatchi & Saatchi London, will serve as chair of judges, with the rest of the judging panel to be announced soon. Read the article here
The agency's leadership team aims to bring some 'chutzpah' to its talent recruitment and open the industry's doors to more diverse people. Read the article here.
Saatchi & Saatchi sets sights on improving adland's diversity and social mobility Three-part initiative tackles creative education, entry-level talent and affordable accommodation. Read the article here
BT consolidates advertising into Publicis Groupe, ending relationship with AMV. Read the full article here.
“There is increasing concern about the workings of the least-worst economic model.” Read Richard Huntington's latest article ‘Culture out of crisis: A new capitalism’ here”
Sam Hawkey, chief operating officer at Saatchi & Saatchi London, has become the agency’s chief executive. He takes over from Magnus Djaba, who has been CEO of the London office for eight years. Djaba continues in his role as global president and CEO of the creative practice for Publicis Groupe UK. Read the full article in Campaign here.
Kerry Roper shares his battle with mental illness for Mental Health Awareness Week. Read the full article in Campaign here.
Go behind the scenes to see how Direct Line and Saatchi & Saatchi London created a campaign featuring three popular characters: RoboCop, Donatello from Teenage Mutant Ninja Turtles and Bumblebee from the Transformers franchise. Watch the video here.
“Rhianna told me that I have a beautiful accent.” Chief Creative Officer, Guillermo Vega, answers 10 questions with The Drum. Read the full article here.
“We don't save people's lives”. Chief Strategy Officer, Richard Huntington, reflects on a creative career in times like these. Read the full article here.
Sam Hawkey, Chief Operating Officer, gives Campaign a behind-the-scenes glimpse into how Saatchi are overcoming lockdown restrictions to make work, plus the production lessons learned along the way. "Do what you can, where you are, with what you have." Never has that been truer. But when it comes to production at this moment in time, it can seem like…
How are creatives staying inspired during the lockdown? Guillermo Vega, chief creative officer, Saatchi & Saatchi London shares how he is staying inspired. Read the article here.