Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing.

The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence tool. Only campaigns that demonstrate the highest levels of creativity and strategic thinking are chosen for inclusion on I/O.

Contagious made special reference to Saatchi & Saatchi London’s ‘The Lenz App,’ made for Deutsche Telekom. The Lenz App, harnessed the iconic Deutsche Telekom colour to create a new medium for entertainment, in conjunction with the world’s only virtual band, Gorillaz. By using Chroma Keying technology, it works by identifying colours in the real world that are similar or match magenta to activate the app and exclusive Gorillaz content for the viewer. 

Alex Jenkins, Editorial Director of Contagious said: "Contagious has a reputation for setting an exceptionally high bar for creativity and innovation, but those are just table stakes for being featured on I/O. It's the quality of the strategic thinking behind their campaigns that propelled these agencies into this year's Pioneers list.

"What you have here is a list of agencies that are giving their clients a competitive edge through work that is both intelligent and creative; innovative and effective."

Paul Kemp-Robertson, co-founder of Contagious, added: "Producing work of this calibre is hard enough, but to consistently deliver that quality across multiple clients demonstrates a deeper, systematic ability to produce exceptional marketing. That's what the Contagious Pioneers list recognises; the best and the bravest agencies on the planet."