Saatchi & Saatchi London have been named ‘The Best and Bravest Agency on the Planet’ by Contagious Magazine after topping their 2018 Contagious Pioneers agency rankings. The list recognises the top ten agencies round the world who consistently set the standard for creativity, innovation and excellence in marketing.
The Contagious Pioneers list is based on an analysis of the Contagious I/O intelligence tool. Only campaigns that demonstrate the highest levels of creativity and strategic thinking are chosen for inclusion on I/O.
Contagious made special reference to Saatchi & Saatchi London’s ‘The Lenz App,’ made for Deutsche Telekom. The Lenz App, harnessed the iconic Deutsche Telekom colour to create a new medium for entertainment, in conjunction with the world’s only virtual band, Gorillaz. By using Chroma Keying technology, it works by identifying colours in the real world that are similar or match magenta to activate the app and exclusive Gorillaz content for the viewer.
Alex Jenkins, Editorial Director of Contagious said: "Contagious has a reputation for setting an exceptionally high bar for creativity and innovation, but those are just table stakes for being featured on I/O. It's the quality of the strategic thinking behind their campaigns that propelled these agencies into this year's Pioneers list.
"What you have here is a list of agencies that are giving their clients a competitive edge through work that is both intelligent and creative; innovative and effective."
Paul Kemp-Robertson, co-founder of Contagious, added: "Producing work of this calibre is hard enough, but to consistently deliver that quality across multiple clients demonstrates a deeper, systematic ability to produce exceptional marketing. That's what the Contagious Pioneers list recognises; the best and the bravest agencies on the planet."
Richard reviews some of Saatchi & Saatchi's work in the past 50 years Chutzpah & Chutzpah: how to make the good stuff happen in advertising. Read the article here
Sarah Jenkins, managing director of Saatchi & Saatchi London, will serve as chair of judges, with the rest of the judging panel to be announced soon. Read the article here
The agency's leadership team aims to bring some 'chutzpah' to its talent recruitment and open the industry's doors to more diverse people. Read the article here.
Saatchi & Saatchi sets sights on improving adland's diversity and social mobility Three-part initiative tackles creative education, entry-level talent and affordable accommodation. Read the article here
BT consolidates advertising into Publicis Groupe, ending relationship with AMV. Read the full article here.
“There is increasing concern about the workings of the least-worst economic model.” Read Richard Huntington's latest article ‘Culture out of crisis: A new capitalism’ here”
Kerry Roper shares his battle with mental illness for Mental Health Awareness Week. Read the full article in Campaign here.
Go behind the scenes to see how Direct Line and Saatchi & Saatchi London created a campaign featuring three popular characters: RoboCop, Donatello from Teenage Mutant Ninja Turtles and Bumblebee from the Transformers franchise. Watch the video here.
“Rhianna told me that I have a beautiful accent.” Chief Creative Officer, Guillermo Vega, answers 10 questions with The Drum. Read the full article here.
“We don't save people's lives”. Chief Strategy Officer, Richard Huntington, reflects on a creative career in times like these. Read the full article here.
How are creatives staying inspired during the lockdown? Guillermo Vega, chief creative officer, Saatchi & Saatchi London shares how he is staying inspired. Read the article here.
Sarah Jenkins Inspires Campaign On International Women's Day, Sarah Jenkins is recognised as an inspirational person the creative industries by Campaign. Read the article here.
A view from Richard Huntington Make advertising more like country music Real emotional connection comes from the specificity of the stories. Read the full story in Campaign here.
Diverse voices: Sarah Jenkins on getting the golden ticket Our industry is growing into something increasingly intelligent, progressive and empowering, but are our hearts really in this? Campaign asked a broad range of adlanders at different career stages to share their personal stories and plot ways forward from their experiences. Read Sarah Jenkins’ article here.
