Saatchi & Saatchi promotes Franki Goodwin to ECD and hires A&E/DDB creatives

Goodwin has been at the agency since 2013

Saatchi & Saatchi has promoted Bafta-winning filmmaker Franki Goodwin to the role of executive creative director.

Reporting to chief creative officer Guillermo Vega, Goodwin will be responsible for leading creative output on the agency’s Direct Line and Deutsche Telekom accounts.
The Publicis Groupe agency has also pinched creative duo Jon Farley and Alex Lucas from Adam & Eve/DDB.
“Eight years ago, Saatchi & Saatchi gave me an opportunity as a complete industry outsider, and I discovered advertising was the combination of the two things I love most: logic and craft," Goodwin said.
“I have never taken that opportunity for granted and I’m delighted to take this next one, working alongside the legends that are Dan (Treichel, fellow ECD) and Guillermo."
She added: “I hope to continue what I have benefitted from and support great people and great ideas, wherever they come from.”
Goodwin started her career as a designer at SAS Design in 1999, before co-founding creative digital design agency Franki & Jonny in 2001.
In 2010, she became a freelance creative director and digital strategist, and shortly after was named company director at Western Edge Pictures.
Goodwin joined Saatchi & Saatchi as creative director in 2013. Since then her work has won 16 Cannes Lions (including two golds) and she has sat as a jury member for the promo and activations category at the Cannes Lions International Festival of Creativity.
“A 'nothing is impossible' mindset, is important now more than ever," Vega said.
“You need the best creative talent and ideas to meet those challenges head on and in Franki’s leadership she’s proved an ability to do that time and again."
He continued: “The same goes for Jon and Alex, they bring that to the table in bags.”
Farley and Lucas have worked at Adam & Eve/DDB since 2012.
Their awards include Clio Gold, Cannes Lions and D&AD Pencils in recognition of their work across PlayStation, Marmite, Temptations, Volkswagen, John Lewis and The AA.
“Hearing Guillermo’s vision and ambition for the creative department and seeing the momentum that’s building at the agency, it was hard to say no. Saatchi & Saatchi has a long and rich history of producing great work and we’re hoping that a little of that magic rubs off on us,” Farley said.
This article was first published in Campaign

Direct Line wins big at the Marketing Week Masters awards


Direct Line Group has taken home the prestigious Grand Prix award at the Marketing Week Masters. The brand launched its ‘We’re On It’ campaign last March, replacing its highly effective ‘Fixer’ activity. Not only was it a tough act to follow, the insurance business launched just as the pandemic was taking hold, but overnight the new activation exceeded expectations by…

Three grocery shopping trends emerging from the shift to online


That millions of customers switched to online shopping during the pandemic and e-commerce raced forward decades in just a few weeks, needs little explanation. But what does need grasping are the secondary impacts this shift is having on shopping behaviour   To take stock of the emerging shopping trends triggered by one of the most disruptive experiences in living memory,…

Is affordable accommodation the key to talent diversity?


It's all well and good for companies within the industry to be widening their search for a diverse talent base, but unless the people they are looking for are based near enough the office to commute, the net is hardly widened. Such was the issue addressed by Saatchi & Saatchi London and charitable enterprise LHA London when they set up Saatchi Home; designed to…

EE’s New Campaign Is An Online Course For Phone Safety


A new campaign, creative concept has been developed by EE’s advertising agency Saatchi & Saatchi to support a new online course for the mobile provider. The course, called PhoneSmart, is a free-to-access online course aimed at 10–13-year-olds getting their first phone, and is designed to educated them on how to stay safe and be kind online. The EE PhoneSmart digital learning…

How BT's 'Hope United' Campaign Will Celebrate British Black History


Ahead of the Uefa Euro 2020 Finals in the summer, British’s largest communications organization BT released a campaign to address the bigotry, racism and hatred that footballers faced through online channels—Hope United.   Led by Saatchi & Saatchi, the campaign involved some of the U.K.’s biggest names in the world of football coming together to tell their stories as a…

Saatchi & Saatchi hires Chris Kay as CEO


Saatchi & Saatchi London has appointed Chris Kay, global partner and Asia Pacific CEO at 72andSunny, as its chief executive. As CEO, Kay will report to Magnus Djaba, global president of Saatchi & Saatchi and CEO of Publicis Groupe UK’s creative practice. The appointment reunites Kay and Djaba, who previously worked together at Fallon in the mid-noughties. Chairman and chief strategy…