Saatchi & Saatchi to provide local businesses with advertising support

As part of its Summer Scholarship Scheme 2013, Saatchi & Saatchi are asking their grads to prove their business, marketing and creative credentials by partnering with small local businesses to create advertising campaigns.

Kicking off on the 1st of July for six weeks, the grads will work in teams of two and will be assigned to small local businesses in the Charlotte Street area, including a café, an art gallery, a hairdresser, a bike shop and a repairs shop.

The grads will be challenged to fully get under the skin of their assigned business, to understand their objectives and propose communications solutions that will help them raise their profiles in the local area. The task will also enable the grads to better appreciate the day-to-day challenges small businesses face and how marketing can help to tackle them.

The challenge stems from Saatchi & Saatchi’s ‘Future of the High Street’ piece of research developed in 2012, and provides a way for the agency to put its learnings into action by helping small local businesses in a time when high streets around the country are suffering.

10 successful grads were chosen to take part in the Scheme after beating thousands of other hopefuls. This year’s successful candidates come from a wide variety of backgrounds and include an orchestral conductor and an architect.

The selection process began with a call for applicants through talks at multiple top UK universities, online graduate websites and via the 2012 Saatchi & Saatchi hosted Facebook group that previously attracted over 3000 candidates. All applicants were encouraged to sign up to a unique Saatchi & Saatchi Summer Scholarship 2013 Google+ Community.

Over the course of 5 months, 3 Google hangouts and 3 challenges, applicants were put through their paces in a variety of media, culminating in a live pitch at the Charlotte Street Offices.

Each grad will have the opportunity to work with key departments in the agency – account management, planning and creative. Creative teams who are currently studying advertising at the acclaimed Bucks University, will join the grads for the project, working with them to help create ideas for the small businesses. They will be expected to deliver real results from their project to a senior management panel in the final week of their scholarship.

Saatchi & Saatchi London has been investing in graduate recruitment schemes since the 1980’s and has been running the Summer Scholarship programme for the last 12 years, hiring the best and brightest at the end of their placements.

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