Saatchi & Saatchi wins gold at DMA awards

On Tuesday 11 December, Saatchi & Saatchi London and Direct Line won a Gold at the DMA Awards for a Direct Line campaign which used data to target hundreds of thousands of existing customers with completely personalised content.

 

The campaign saw personalised films being served to Direct Line home insurance customers when they were around a month outside of their renewal date and showed them exactly what they were covered for and what they weren’t.

 

It was served to over 450,000 customers, meaning there were essentially 450,000 iterations of the video.

 

It was a fantastic team effort that delivered this very complex project.


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