Sam Hawkey, Chief Operating Officer, gives Campaign a behind-the-scenes glimpse into how Saatchi are overcoming lockdown restrictions to make work, plus the production lessons learned along the way.
"Do what you can, where you are, with what you have."
Never has that been truer. But when it comes to production at this moment in time, it can seem like you don’t have much at all. Of course there is animation, illustration and design, but given where we’ve come from that feels restrictive – does it have to be?
This is the question our teams have been wrestling with over the last few weeks, allowing clients and creatives to open up all the executional options available rather than shutting them down one by one.
Right now, we are in production using portable kit sent to locked-down actors who are being directed over Zoom. No creative compromise, high craft, low cost. That’s what I call working from home.
Our latest spot for Marie Curie went from paper to screen in a week by using found footage, a great track and some intelligent editing and animation. Just as critical, of course, were the creative and curious minds, the real energy behind this – and every – production project. The team’s conviction and commitment resulted in a powerful and important message with beautifully crafted work that packs a real emotional punch.
Read the full article on Campaign Here.