Saatchi & Saatchi signs up to global 'Free The Bid' initiative in support of female directors

Today Saatchi & Saatchi announces taking the pledge, and joining Free the Bid as a global network.

Free the Bid is a pledge to give women directors a voice in advertising. It is an initiative that started in the US in 2016 by Film Director Alma Har'el and Pereira & O'Dell's PJ Pereira and has taken the media industry by storm since its inception. Created to fix the diversity issue within directing, the pledge asks that as an agency for every triple bid we work on, that one bid is from a woman. Pledging to Free the Bid is also a commitment to seek out diversity in all other senses in the Saatchi & Saatchi network and in the wider industry

Free the Bid have an online Women Director’s directory which has been created to act as a tool for everyone who has taken the pledge. This is updated on a weekly basis and works as a tool to find female talent. It includes both signed and unsigned talent and can be filtered by genre or region.

Kate Stanners, Saatchi & Saatchi Chairwoman and Global Chief Creative Officer said, “Initiatives like this one are exactly what the industry needs to make a positive change. We’ve reached a real tipping point in society now where issues which were previously dismissed and covered up no longer can be. We need to ensure that momentum doesn’t stop and that initiatives like free the bid, which seek diversity at a fundamental stage in our work, are championed. I’m so happy to be on board and to see more amazing women deservedly come to the forefront of our industry.”

For more information on the #FreeTheBid Pledge, visit the Free The Bid website.


Sam Hawkey Named CEO of Saatchi & Saatchi London


Sam Hawkey, chief operating officer at Saatchi & Saatchi London, has become the agency’s chief executive. He takes over from Magnus Djaba, who has been CEO of the London office for eight years. Djaba continues in his role as global president and CEO of the creative practice for Publicis Groupe UK. Read the full article in Campaign here.  

The making of the ad: Direct Line 'We're on it'


Go behind the scenes to see how Direct Line and Saatchi & Saatchi London created a campaign featuring three popular characters: RoboCop, Donatello from Teenage Mutant Ninja Turtles and Bumblebee from the Transformers franchise. Watch the video here.  

We Don't Save Lives


“We don't save people's lives”. Chief Strategy Officer, Richard Huntington, reflects on a creative career in times like these. Read the full article here.  

Sam Hawkey On True Tales Of Production


Sam Hawkey, Chief Operating Officer, gives Campaign a behind-the-scenes glimpse into how Saatchi are overcoming lockdown restrictions to make work, plus the production lessons learned along the way.   "Do what you can, where you are, with what you have."  Never has that been truer. But when it comes to production at this moment in time, it can seem like…