Saatchi & Saatchi London celebrated picking up two Lovie awards last night at the 6th annual Lovie Awards. Deutsche Telekom 'Sea Hero Quest' won Silver and Bronze in Animation and Branded Game or Application categories.
'Sea Hero Quest' is a new multi-platform mobile game that seamlessly integrates science and gaming to help researchers fight dementia. It's designed to help advance the understanding of spatial navigation - which is one of the first symptoms of dementia, while telling the story of a son trying to save his father's memories. The ambitious project is the biggest study to date on the condition, bringing scientists one-step closer to developing new diagnostic tests for dementia.
In less than five days following the global launch, the game was downloaded over 500,000 times, picked up by over 250 media outlets worldwide and achieved 3.2 million views within 24 hours. After playing a combined total of 58 months, players generated the equivalent of 725 years of similar lab-based research, a rate of 150 times faster. The largest previous study into dementia reached only 599 patients.
Richard reviews some of Saatchi & Saatchi's work in the past 50 years Chutzpah & Chutzpah: how to make the good stuff happen in advertising. Read the article here
Sarah Jenkins, managing director of Saatchi & Saatchi London, will serve as chair of judges, with the rest of the judging panel to be announced soon. Read the article here
The agency's leadership team aims to bring some 'chutzpah' to its talent recruitment and open the industry's doors to more diverse people. Read the article here.
Saatchi & Saatchi sets sights on improving adland's diversity and social mobility Three-part initiative tackles creative education, entry-level talent and affordable accommodation. Read the article here
BT consolidates advertising into Publicis Groupe, ending relationship with AMV. Read the full article here.
“There is increasing concern about the workings of the least-worst economic model.” Read Richard Huntington's latest article ‘Culture out of crisis: A new capitalism’ here”
Kerry Roper shares his battle with mental illness for Mental Health Awareness Week. Read the full article in Campaign here.
Go behind the scenes to see how Direct Line and Saatchi & Saatchi London created a campaign featuring three popular characters: RoboCop, Donatello from Teenage Mutant Ninja Turtles and Bumblebee from the Transformers franchise. Watch the video here.
“Rhianna told me that I have a beautiful accent.” Chief Creative Officer, Guillermo Vega, answers 10 questions with The Drum. Read the full article here.
“We don't save people's lives”. Chief Strategy Officer, Richard Huntington, reflects on a creative career in times like these. Read the full article here.
How are creatives staying inspired during the lockdown? Guillermo Vega, chief creative officer, Saatchi & Saatchi London shares how he is staying inspired. Read the article here.
Sarah Jenkins Inspires Campaign On International Women's Day, Sarah Jenkins is recognised as an inspirational person the creative industries by Campaign. Read the article here.
A view from Richard Huntington Make advertising more like country music Real emotional connection comes from the specificity of the stories. Read the full story in Campaign here.
Diverse voices: Sarah Jenkins on getting the golden ticket Our industry is growing into something increasingly intelligent, progressive and empowering, but are our hearts really in this? Campaign asked a broad range of adlanders at different career stages to share their personal stories and plot ways forward from their experiences. Read Sarah Jenkins’ article here.
