Why GSK brought a giant Air Bubble to Cop26

GlaxoSmithKline brand Otrivin revealed an air purifying ‘Bubble’ at Cop26 last week. The Drum caught up with its brand boss about what it wants to achieve with the installation.

Otrivin has been on a mission to raise awareness of the devastating health impact of air pollution, particularly on children.
 
It first revealed the concept of the Air Bubble – an air-purifying bio-technological playground – in Warsaw, Poland, last year.
 
It was devised by Saatchi & Saatchi London and designed by ecoLogicStudio, an architecture firm specializing in biotechnology.
 
The Bubble is an interactive air-purifying installation, made 99% of air, water and living algae cultures, wrapped into a thin, transparent, 100% recyclable membrane. The microalgae captures carbon dioxide and actively filters and re-metabolizes pollution particles before releasing fresh clean oxygen into the space.
 
The measurement of the air quality for the Air Bubble experiment in Warsaw showed air quality levels inside the ‘Bubble’ playground were much healthier than outside.
 
Cop26 was the obvious choice as the next stop for the installation.
 
Otravin’s global brand director Farhad Nadeem said: “The World Health Organization tells us 93% of the world’s children breathe in polluted air. We want to show there are means and ways to reduce air pollution.”
 
It proved to be a popular attraction at Cop26. On the day The Drum visited, hundreds of school children attending the event patiently queued for their turn in the Bubble, with Nadeem diligently greeting each to explain how it worked.
 
“There’s a delight that comes from design. You can educate and delight children at the same time,” he said of its popularity.
 
Read the full article and watch the interview on The Drum.

Direct Line wins big at the Marketing Week Masters awards

News

Direct Line Group has taken home the prestigious Grand Prix award at the Marketing Week Masters. The brand launched its ‘We’re On It’ campaign last March, replacing its highly effective ‘Fixer’ activity. Not only was it a tough act to follow, the insurance business launched just as the pandemic was taking hold, but overnight the new activation exceeded expectations by…

Three grocery shopping trends emerging from the shift to online

News

That millions of customers switched to online shopping during the pandemic and e-commerce raced forward decades in just a few weeks, needs little explanation. But what does need grasping are the secondary impacts this shift is having on shopping behaviour   To take stock of the emerging shopping trends triggered by one of the most disruptive experiences in living memory,…

Is affordable accommodation the key to talent diversity?

News

It's all well and good for companies within the industry to be widening their search for a diverse talent base, but unless the people they are looking for are based near enough the office to commute, the net is hardly widened. Such was the issue addressed by Saatchi & Saatchi London and charitable enterprise LHA London when they set up Saatchi Home; designed to…

EE’s New Campaign Is An Online Course For Phone Safety

News

A new campaign, creative concept has been developed by EE’s advertising agency Saatchi & Saatchi to support a new online course for the mobile provider. The course, called PhoneSmart, is a free-to-access online course aimed at 10–13-year-olds getting their first phone, and is designed to educated them on how to stay safe and be kind online. The EE PhoneSmart digital learning…

How BT's 'Hope United' Campaign Will Celebrate British Black History

News

Ahead of the Uefa Euro 2020 Finals in the summer, British’s largest communications organization BT released a campaign to address the bigotry, racism and hatred that footballers faced through online channels—Hope United.   Led by Saatchi & Saatchi, the campaign involved some of the U.K.’s biggest names in the world of football coming together to tell their stories as a…

Saatchi & Saatchi hires Chris Kay as CEO

News

Saatchi & Saatchi London has appointed Chris Kay, global partner and Asia Pacific CEO at 72andSunny, as its chief executive. As CEO, Kay will report to Magnus Djaba, global president of Saatchi & Saatchi and CEO of Publicis Groupe UK’s creative practice. The appointment reunites Kay and Djaba, who previously worked together at Fallon in the mid-noughties. Chairman and chief strategy…