Saatchi & Saatchi

Chief Executive Officer

As Chief Executive Officer, Chris is in charge of leading Saatchi & Saatchi, it’s vision and direction, as well as being responsible for its commercial performance.

Kay joined the agency from 72andSunny where, for the past three and a half years, he was CEO for Asia Pacific and a global partner. Prior to moving to Australia to set up the APAC region’s Sydney and Singapore offices, he led the LA office for four years.

During his time in LA, 72andSunny doubled in size winning global business from Google, adidas, Instagram, Starbucks, Miller Coors and Samsung, and employing more than 450 people. The agency was named one of Fast Company’s Most Innovative Companies for two years in a row and won more golds at the 2016 Effies than any other agency globally.

Kay joined 72andSunny from BMF in Sydney where he was managing partner. He moved there from Manchester City Football Club where he was the head of marketing as the club became a global brand and won the Premier League for the first time.

He previously spent eight years at Fallon during its halcyon years of Sony ‘Balls’, Cadbury ‘Gorilla’, and ‘It’s a Skoda Honest’. At Fallon, he launched Happen, a joint venture with Naked, which won a Gold Integrated Lion in its first year for its Tate Tracks campaign for Tate Modern.

Kay started his career in advertising in 2000 after leaving his hometown of Burnley to move to London and join TBWA.

He recently authored a book about how people work post-pandemic called ‘Reset Inc: A Handbook for the Future of Work’, which trended as an Amazon bestseller.