BT: Don’t be a ‘Pixelated Paula’

BT’s new provocative campaign breaks on 4th September.   An all too familiar scenario plays out during the tongue-in-cheek ad, depicting the trials of working from home such as poor signal causing feedback and pixilation when on all-important (and now ever-common) video calls. We see character Paula being ‘signal-shamed’ one call at a time. The creative ends with a reminder of BT’s Complete Wi-Fi guarantee of strong, reliable signal in every room, or £100 back.

The TV ad campaign will be supported across radio, outdoor, print, social and digital.