BT has today launched Hope United, a diverse team of footballers who have come together from across the Home Nations to tackle online hate ahead of the UEFA European Championships.
Behind the Hope United team is a multi-million-pound marketing campaign, that will see the squad of footballers come together for the first time.
Recent research, commissioned by BT, revealed that 1 in 10 people have received online abuse in the past year*. Comprised of male and female players from England, Wales, Scotland and Northern Ireland, drawn together by their own experiences of online hate, Hope United will drive more support for change and educate the nation on how to protect themselves and be good digital citizens. Squad members will feature in exclusive BT Tech Tips content, helping give the nation the digital skills they need to tackle online hate.
As part of the campaign, a 90s film will premiere on BT Sport during the UEFA Europa League Final on Wednesday 26 May, and will be supported by OOH, social and digital platforms and bespoke content aired on BT Sport.
For more information on Hope United, visit bt.com/hopeunited