Direct Line 'Magnate' (Integrated)

Direct Line’s latest instalment of their successful campaign starring Harvey Keitel as the character Winston Wolf from cult classic Pulp Fiction, focuses on reinforcing the fact that Direct Line’s high quality insurance comes at surprisingly competitive prices.

The ad sees Winston Wolf dropping in on Sam as he's painting his wife’s old flat prior to rental, and offers advice on how Direct Line for Business could have saved him money on his landlord insurance.