DT: Love Magenta

To celebrate the launch of Deutsche Telekom’s “Connected Underwear” across Europe this Valentine’s Day, Saatchi & Saatchi’s reception was turned into a phone-free love zone. Alongside mannequins wearing the phone-blocking smart pants was a flower wall, a magenta bed, branded condoms and ‘chastity belt’ phone covers – encouraging everyone to make love, not likes. We even adapted the menu in our canteen, to serve ‘Jump on me Jacket Potatoes’ and ‘Kiss me Korean Carrots’. And although some people took to the ‘gram, we are confident that most of the Saatchi team will go home, put their phones away and make sweet love to their partner this evening.