EE, the UK’s number one network, reveals its latest campaign, starring critically acclaimed singer-songwriter and global superstar Rita Ora and film legend Kevin Bacon, celebrating the launch of the new Apple iPhone 12 Pro and EE’s Full Works Plan made for iPhone. The campaign pushes the boundaries of augmented reality, and through the power of EE 5G, introduces the most advanced, realistic, and lifelike immersive AR experience to screens nationwide.
The campaign showcases the next-gen capabilities of the latest iPhone 12 Pro when powered by EE. The new advert sees a larger-than-life AR avatar of Rita Ora perform her hit ‘Let You Love Me’ with London’s famous skyline as her stage. The performance, powered by EE’s 5G, uses real-time technology to demonstrate the next-gen capabilities of the new iPhone 12 Pro, like you’ve never seen before.
The campaign, launches with a 60-second TV ad, with highlight spots including Coronation Street, The Voice Final, I’m a Celebrity Get Me Out of Here, and more.