EE, the UK’s most reliable network, today announces its latest advertising campaign to support its ‘Lockdown Learning’ support scheme, which offers unlimited mobile data, BT WiFi vouchers and zero rating two of the most popular educational resources to pupils who are learning from home but struggling to get connected.
The 30 second TV advert goes live on TV from tonight on BT Sport, and will also run across VOD, digital and social from next week. Weekend hero spots include during ITV News on Saturday evening, and on Sunday, ITV’s Finding Alice, ITV’s Who Wants to be a Millionaire?, and Channel 4’s The Great. The advert will also be shown this Sunday during Premier League games on Sky Sports.
Kevin reminds viewers that “Millions of school children are being asked to learn from home, yet many have difficulties getting online. That’s why EE is offering unlimited data to kids that need it the most”. To date, the Lockdown Learning support scheme, which is available to eligible EE and BT customers, has helped tens of thousands of families access vital educational resources across fixed and mobile networks.