EE: Plan Envy

Kevin Bacon is back on UK screens once more, starring in the latest EE campaign to celebrate the launch of The Full Works Plan for iPhone.

The TV campaign, launching tonight during The Hangover, combined with a nationwide out of home (OOH) campaign and targeted digital campaign, continues the ‘network envy’ concept, as viewers are introduced to a diverse range of music, tv, film and gaming entertainment and content, all available on the new Full Works plan for iPhone.