EE: 5G Rita Ora Skyline Gig

EE, the UK’s number one network, reveals its latest campaign, starring critically acclaimed singer-songwriter and global superstar Rita Ora and film legend Kevin Bacon, celebrating the launch of the new Apple iPhone 12 Pro and EE’s Full Works Plan made for iPhone. The campaign pushes the boundaries of augmented reality, and through the power of EE 5G, introduces the most advanced, realistic, and lifelike immersive AR experience to screens nationwide. 

 

The campaign showcases the next-gen capabilities of the latest iPhone 12 Pro when powered by EE. The new advert sees a larger-than-life AR avatar of Rita Ora perform her hit ‘Let You Love Me’ with London’s famous skyline as her stage. The performance, powered by EE’s 5G, uses real-time technology to demonstrate the next-gen capabilities of the new iPhone 12 Pro, like you’ve never seen before. 

 

The campaign, launches with a 60-second TV ad, with highlight spots including Coronation Street, The Voice Final, I’m a Celebrity Get Me Out of Here, and more.

Deutsche Telekom: #WhatWeDoNext

Saatchi & Saatchi London is behind a new creative campaign for Deutsche Telekom starring five-time GRAMMY award-winner Billie Eilish, #WHATWEDONEXT shines a light on Gen Z tech positivity with a universal message of digital optimism.

The campaign breaks in line with UN International Youth Day, demonstrating the power and potential of youth in creating a better future. At its heart is a two-minute film building into a wide reaching digital and social campaign, featuring Billie Eilish and a host of inspirational Gen Z contributors with real stories to tell. Created by Saatchi & Saatchi London and directed by Vincent Haycock, it celebrates the incredible things young people are doing today with a powerful message delivered by the voice of the generation, Billie Eilish.

In the film (footage shot pre COVID-19), Gen Z turn the negative perception of their tech usage on its head, showing how connected technology is actually a powerful tool to affect the things they really care about, from campaigning for the climate and human rights, to creativity and even cyber security.

“We all have the potential to make a positive impact on our planet, and I’m hopeful our generation will use their platforms to collaborate and communicate, and make a difference.” commented Billie Eilish.

The film is running online and in social media during August and September. Saatchi & Saatchi is also creating Instagram Stories content to feature exclusive BTS interview content with Billie Eilish.

 

 

BT: Unlimited Subs

BT TV has introduced its most flexible TV offering yet, with customers able to enjoy ‘unlimited substitutions’ on football packages.  BT TV allows viewers to customise their package to suit their needs, meaning fans can change their sport packages every month. 

The Unlimited Subs campaign launches with a TV advert on Saturday 29th during the FA Community Shield.  The ad, created by BT’s advertising agency Saatchi & Saatchi, demonstrates the flexibility offered to BT TV customers and includes appearances from stars such as Marcus Rashford, Trent Alexander-Arnold, Gareth Bale, Carlo Ancelotti and a surprise cameo from Rebekah Vardy alongside husband Jamie. The advert investigates an alternative reality, where teams are permitted to make unlimited substitutions during matches and the chaos that might follow. 

The campaign will launch on TV on Saturday 29th August and will be supported by online video, outdoor, print, radio and social media. 

 

Direct Line: We're on it

Direct Line and Saatchi & Saatchi London have launched a major new campaign starring some of the world’s most iconic heroes including RoboCop, Donatello the Teenage Mutant Ninja Turtle and Bumblebee the Transformer.

The new campaign, called “We’re On it”, is a move on from brand’s hugely successful “Fixer” campaign, also by Saatchi & Saatchi, featuring Harvey Keitel as Winston Wolfe, which, since 2014, has driven spectacular commercial returns for Direct Line.

In “We’re on it”, we see the iconic heroes spring into action to help people in need only to find they’ve already been #outheroed by Direct Line - because no one solves problems like Direct Line, not even these famous heroes.

Bumblebee, Donatello and RoboCop are the first characters to feature in Direct Line’s new brand campaign, with each of them beaten by Direct Line in an emergency situation, including an office break-in and a car accident.

The new campaign launched on Friday 6 March with MediaCom negotiating world-first ad break takeover across both TV and VOD simultaneously on ITV, Channel 4 and Sky. Starting with a bespoke intro per channel, followed by one 60 second and two 30 second ads running in the same TV break, the launch moment alone was set to reach 7.5 million people.

 

 

BT: Don’t be a ‘Pixelated Paula’

BT’s new provocative campaign breaks on 4th September.   An all too familiar scenario plays out during the tongue-in-cheek ad, depicting the trials of working from home such as poor signal causing feedback and pixilation when on all-important (and now ever-common) video calls. We see character Paula being ‘signal-shamed’ one call at a time. The creative ends with a reminder of BT’s Complete Wi-Fi guarantee of strong, reliable signal in every room, or £100 back.

The TV ad campaign will be supported across radio, outdoor, print, social and digital.