BT: +1

Clare Balding, Gary Barlow, Rio Ferdinand and Rylan Clark-Neal have joined BT’s +1 movement, a nationwide campaign that aims to beat loneliness by encouraging people to add someone they care about back into their lives via a video call, a message, or a DM.

With feelings of acute loneliness increasing during lockdown, the latest campaign is an example of how BT’s Skills for Tomorrow programme is helping people make the most of life in the digital world, through the power of technology.

In the series of short films set to be released throughout the week, audiences will see sporting icons Balding and Ferdinand, popstar Barlow, and presenter Clark-Neal, reconnect with special people in their lives they’ve lost touch with. As well as providing tips and tutorials on how to make the most out of different technology this festive season.

To help inspire the UK public to reach out to loved ones they have lost touch with during this tumultuous time, BT has today launched its +1 hub which features tips and resources from the UK’s leading charities on how to beat loneliness, as well as videos and guides to help the nation learn about different technologies and how to use them to reconnect this festive period.

Marc Allera, CEO BT’s Consumer division said: “In a year that’s been one of the most challenging, our responsibility as a national enabler, with the ability to help the country connect has never been more important. We are in a unique position to help millions of people reconnect and provide them with guidance on the best ways to do that. So, with the help of some of our celebrity friends, we are encouraging people to reach out and reconnect with one person they've lost touch with, whether it be an old friend, family member or colleague, over text, phone or video call, WhatsApp, a voice note or even through virtual gaming, to help beat loneliness.”

In the lead-up to Christmas, the +1 campaign will also be backed by social media influencers, who despite racking up millions of followers, understand the importance of staying connected to fend off feelings of loneliness.  

BT’s +1 campaign is an example of how its broader BT’s Skills for Tomorrow is helping 10 million people make the most of life in the digital world. The programme is completely free and designed to help everyone – from school children and teachers, to parents, businesses, jobseekers – and anyone who needs guidance getting online, or help to make the most of life. Working in partnership with leading digital skills organisations, BT have collated the best courses and information, in one easy to navigate place.

 

EE: 5G Rita Ora Skyline Gig

EE, the UK’s number one network, reveals its latest campaign, starring critically acclaimed singer-songwriter and global superstar Rita Ora and film legend Kevin Bacon, celebrating the launch of the new Apple iPhone 12 Pro and EE’s Full Works Plan made for iPhone. The campaign pushes the boundaries of augmented reality, and through the power of EE 5G, introduces the most advanced, realistic, and lifelike immersive AR experience to screens nationwide. 

 

The campaign showcases the next-gen capabilities of the latest iPhone 12 Pro when powered by EE. The new advert sees a larger-than-life AR avatar of Rita Ora perform her hit ‘Let You Love Me’ with London’s famous skyline as her stage. The performance, powered by EE’s 5G, uses real-time technology to demonstrate the next-gen capabilities of the new iPhone 12 Pro, like you’ve never seen before. 

 

The campaign, launches with a 60-second TV ad, with highlight spots including Coronation Street, The Voice Final, I’m a Celebrity Get Me Out of Here, and more.

Deutsche Telekom: #WhatWeDoNext

Saatchi & Saatchi London is behind a new creative campaign for Deutsche Telekom starring five-time GRAMMY award-winner Billie Eilish, #WHATWEDONEXT shines a light on Gen Z tech positivity with a universal message of digital optimism.

The campaign breaks in line with UN International Youth Day, demonstrating the power and potential of youth in creating a better future. At its heart is a two-minute film building into a wide reaching digital and social campaign, featuring Billie Eilish and a host of inspirational Gen Z contributors with real stories to tell. Created by Saatchi & Saatchi London and directed by Vincent Haycock, it celebrates the incredible things young people are doing today with a powerful message delivered by the voice of the generation, Billie Eilish.

In the film (footage shot pre COVID-19), Gen Z turn the negative perception of their tech usage on its head, showing how connected technology is actually a powerful tool to affect the things they really care about, from campaigning for the climate and human rights, to creativity and even cyber security.

“We all have the potential to make a positive impact on our planet, and I’m hopeful our generation will use their platforms to collaborate and communicate, and make a difference.” commented Billie Eilish.

The film is running online and in social media during August and September. Saatchi & Saatchi is also creating Instagram Stories content to feature exclusive BTS interview content with Billie Eilish.

 

 

Direct Line: We're on it

Direct Line and Saatchi & Saatchi London have launched a major new campaign starring some of the world’s most iconic heroes including RoboCop, Donatello the Teenage Mutant Ninja Turtle and Bumblebee the Transformer.

The new campaign, called “We’re On it”, is a move on from brand’s hugely successful “Fixer” campaign, also by Saatchi & Saatchi, featuring Harvey Keitel as Winston Wolfe, which, since 2014, has driven spectacular commercial returns for Direct Line.

In “We’re on it”, we see the iconic heroes spring into action to help people in need only to find they’ve already been #outheroed by Direct Line - because no one solves problems like Direct Line, not even these famous heroes.

Bumblebee, Donatello and RoboCop are the first characters to feature in Direct Line’s new brand campaign, with each of them beaten by Direct Line in an emergency situation, including an office break-in and a car accident.

The new campaign launched on Friday 6 March with MediaCom negotiating world-first ad break takeover across both TV and VOD simultaneously on ITV, Channel 4 and Sky. Starting with a bespoke intro per channel, followed by one 60 second and two 30 second ads running in the same TV break, the launch moment alone was set to reach 7.5 million people.

 

 

BT: Unlimited Subs

BT TV has introduced its most flexible TV offering yet, with customers able to enjoy ‘unlimited substitutions’ on football packages.  BT TV allows viewers to customise their package to suit their needs, meaning fans can change their sport packages every month. 

The Unlimited Subs campaign launches with a TV advert on Saturday 29th during the FA Community Shield.  The ad, created by BT’s advertising agency Saatchi & Saatchi, demonstrates the flexibility offered to BT TV customers and includes appearances from stars such as Marcus Rashford, Trent Alexander-Arnold, Gareth Bale, Carlo Ancelotti and a surprise cameo from Rebekah Vardy alongside husband Jamie. The advert investigates an alternative reality, where teams are permitted to make unlimited substitutions during matches and the chaos that might follow. 

The campaign will launch on TV on Saturday 29th August and will be supported by online video, outdoor, print, radio and social media. 

 


Pampers 'Push'

Work

Pampers Launch ‘Push’ the next instalment in the #ThankYouMidwife campaign, developed by Saatchi & Saatchi London