Marie Curie Possessions

Marie Curie is launching a campaign, National Day of Reflection, to bring the nation together to remember those who died during the pandemic.

The UK’s leading end of life charity is spearheading a National Day of Reflection on 23rd March, the anniversary of the UK’s first lockdown. 

Marie Curie alongside 70 supporting organisations are asking the nation to take a ‘minute to reflect and a moment to connect’, to remember, grieve for and celebrate the life of anyone who has died during the last year and to show solidarity for the millions of people who have been bereaved.  

To support the essential role Marie Curie plays in supporting people at the end of their life, and drive awareness of the National Day of Reflection, Saatchi & Saatchi created an integrated campaign that encourages the nation to come together to remember those who died during the pandemic and support those experiencing bereavement. 

EE: A Message For Teachers

EE, the UK’s most reliable network, today announces its latest advertising campaign to support its ‘Lockdown Learning’ support scheme, which offers unlimited mobile data, BT WiFi vouchers and zero rating two of the most popular educational resources to pupils who are learning from home but struggling to get connected.

The 30 second TV advert  goes live on TV from tonight on BT Sport, and will also run across VOD, digital and social from next week. Weekend hero spots include during ITV News on Saturday evening, and on Sunday, ITV’s Finding Alice, ITV’s Who Wants to be a Millionaire?, and Channel 4’s The Great. The advert will also be shown this Sunday during Premier League games on Sky Sports.

Kevin reminds viewers that “Millions of school children are being asked to learn from home, yet many have difficulties getting online. That’s why EE is offering unlimited data to kids that need it the most”. To date, the Lockdown Learning support scheme, which is available to eligible EE and BT customers, has helped tens of thousands of families access vital educational resources across fixed and mobile networks.

 

BT: +1

Clare Balding, Gary Barlow, Rio Ferdinand and Rylan Clark-Neal have joined BT’s +1 movement, a nationwide campaign that aims to beat loneliness by encouraging people to add someone they care about back into their lives via a video call, a message, or a DM.

With feelings of acute loneliness increasing during lockdown, the latest campaign is an example of how BT’s Skills for Tomorrow programme is helping people make the most of life in the digital world, through the power of technology.

In the series of short films set to be released throughout the week, audiences will see sporting icons Balding and Ferdinand, popstar Barlow, and presenter Clark-Neal, reconnect with special people in their lives they’ve lost touch with. As well as providing tips and tutorials on how to make the most out of different technology this festive season.

To help inspire the UK public to reach out to loved ones they have lost touch with during this tumultuous time, BT has today launched its +1 hub which features tips and resources from the UK’s leading charities on how to beat loneliness, as well as videos and guides to help the nation learn about different technologies and how to use them to reconnect this festive period.

Marc Allera, CEO BT’s Consumer division said: “In a year that’s been one of the most challenging, our responsibility as a national enabler, with the ability to help the country connect has never been more important. We are in a unique position to help millions of people reconnect and provide them with guidance on the best ways to do that. So, with the help of some of our celebrity friends, we are encouraging people to reach out and reconnect with one person they've lost touch with, whether it be an old friend, family member or colleague, over text, phone or video call, WhatsApp, a voice note or even through virtual gaming, to help beat loneliness.”

In the lead-up to Christmas, the +1 campaign will also be backed by social media influencers, who despite racking up millions of followers, understand the importance of staying connected to fend off feelings of loneliness.  

BT’s +1 campaign is an example of how its broader BT’s Skills for Tomorrow is helping 10 million people make the most of life in the digital world. The programme is completely free and designed to help everyone – from school children and teachers, to parents, businesses, jobseekers – and anyone who needs guidance getting online, or help to make the most of life. Working in partnership with leading digital skills organisations, BT have collated the best courses and information, in one easy to navigate place.

 

Deutsche Telekom: #WhatWeDoNext

Saatchi & Saatchi London is behind a new creative campaign for Deutsche Telekom starring five-time GRAMMY award-winner Billie Eilish, #WHATWEDONEXT shines a light on Gen Z tech positivity with a universal message of digital optimism.

The campaign breaks in line with UN International Youth Day, demonstrating the power and potential of youth in creating a better future. At its heart is a two-minute film building into a wide reaching digital and social campaign, featuring Billie Eilish and a host of inspirational Gen Z contributors with real stories to tell. Created by Saatchi & Saatchi London and directed by Vincent Haycock, it celebrates the incredible things young people are doing today with a powerful message delivered by the voice of the generation, Billie Eilish.

In the film (footage shot pre COVID-19), Gen Z turn the negative perception of their tech usage on its head, showing how connected technology is actually a powerful tool to affect the things they really care about, from campaigning for the climate and human rights, to creativity and even cyber security.

“We all have the potential to make a positive impact on our planet, and I’m hopeful our generation will use their platforms to collaborate and communicate, and make a difference.” commented Billie Eilish.

The film is running online and in social media during August and September. Saatchi & Saatchi is also creating Instagram Stories content to feature exclusive BTS interview content with Billie Eilish.

 

 

Direct Line: We're on it

Direct Line and Saatchi & Saatchi London have launched a major new campaign starring some of the world’s most iconic heroes including RoboCop, Donatello the Teenage Mutant Ninja Turtle and Bumblebee the Transformer.

The new campaign, called “We’re On it”, is a move on from brand’s hugely successful “Fixer” campaign, also by Saatchi & Saatchi, featuring Harvey Keitel as Winston Wolfe, which, since 2014, has driven spectacular commercial returns for Direct Line.

In “We’re on it”, we see the iconic heroes spring into action to help people in need only to find they’ve already been #outheroed by Direct Line - because no one solves problems like Direct Line, not even these famous heroes.

Bumblebee, Donatello and RoboCop are the first characters to feature in Direct Line’s new brand campaign, with each of them beaten by Direct Line in an emergency situation, including an office break-in and a car accident.

The new campaign launched on Friday 6 March with MediaCom negotiating world-first ad break takeover across both TV and VOD simultaneously on ITV, Channel 4 and Sky. Starting with a bespoke intro per channel, followed by one 60 second and two 30 second ads running in the same TV break, the launch moment alone was set to reach 7.5 million people.

 

 


Mattessons 'Snackarchist' (Integrated)

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Mattessons new nationwide campaign aims to disrupt the status quo of the nation’s snacking habits, and incite a revolt against crisps. Starring the ‘Snackarchist’, a geeky, tongue-in-cheek character who embodies the Mattessons rebellious spirit

Richmond ‘Sausages & Chip’ (Integrated)

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Helping to fuel family bonds, Richmond’s new ‘Sausages & Chip’ campaign taps into the insight that a child’s favourite toy is a vital part of family life. With the caption ‘Keep the whole family together with Richmond and a toy tracking chip,’ Saat

Direct Line 'Skipping' (Online content)

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Harvey Keitel as the character Winston Wolf from cult classic Pulp Fiction voices Direct Line’s new YouTube preroll ad in which he asks in the first 5 seconds; “will you choose to skip the ad or choose the skipping ad”?

Direct Line 'Hens' (Integrated)

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Direct Line’s new campaign 'Hens' which launches its guaranteed hire car proposition that keeps drivers moving, sees Winston Wolf coming to the rescue of ‘Julia and the girls’ who are on their way to a hen party when their car is hit by a cou

bathstore 'Duck' (Integrated)

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Highlighting the importance of a bathroom and its role in the home where the big things in life happen, bathstore’s latest campaign stars ‘Duck’ observing some of these moments whilst in the bathroom.

Toyota 'The Dust' (Online content)

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Toyota’s new campaign pits cricket legends Michael Vaughan and Glenn McGrath in a head-to-head one-off driving challenge to determine who could get one up on the old enemy and #settlethescore at the wheel of a GT86 coupe, instead of at the wicket.