BT: Unlimited Subs

BT TV has introduced its most flexible TV offering yet, with customers able to enjoy ‘unlimited substitutions’ on football packages.  BT TV allows viewers to customise their package to suit their needs, meaning fans can change their sport packages every month. 

The Unlimited Subs campaign launches with a TV advert on Saturday 29th during the FA Community Shield.  The ad, created by BT’s advertising agency Saatchi & Saatchi, demonstrates the flexibility offered to BT TV customers and includes appearances from stars such as Marcus Rashford, Trent Alexander-Arnold, Gareth Bale, Carlo Ancelotti and a surprise cameo from Rebekah Vardy alongside husband Jamie. The advert investigates an alternative reality, where teams are permitted to make unlimited substitutions during matches and the chaos that might follow. 

The campaign will launch on TV on Saturday 29th August and will be supported by online video, outdoor, print, radio and social media. 

 

Deutsche Telekom: #WhatWeDoNext

Saatchi & Saatchi London is behind a new creative campaign for Deutsche Telekom starring five-time GRAMMY award-winner Billie Eilish, #WHATWEDONEXT shines a light on Gen Z tech positivity with a universal message of digital optimism.

The campaign breaks in line with UN International Youth Day, demonstrating the power and potential of youth in creating a better future. At its heart is a two-minute film building into a wide reaching digital and social campaign, featuring Billie Eilish and a host of inspirational Gen Z contributors with real stories to tell. Created by Saatchi & Saatchi London and directed by Vincent Haycock, it celebrates the incredible things young people are doing today with a powerful message delivered by the voice of the generation, Billie Eilish.

In the film (footage shot pre COVID-19), Gen Z turn the negative perception of their tech usage on its head, showing how connected technology is actually a powerful tool to affect the things they really care about, from campaigning for the climate and human rights, to creativity and even cyber security.

“We all have the potential to make a positive impact on our planet, and I’m hopeful our generation will use their platforms to collaborate and communicate, and make a difference.” commented Billie Eilish.

The film is running online and in social media during August and September. Saatchi & Saatchi is also creating Instagram Stories content to feature exclusive BTS interview content with Billie Eilish.

 

 

BT: Tech Top Tips

In an impressive landmark campaign, in partnership with ITV, BT have launched a new campaign to help people navigate a more virtual world in repsonse to Covid-19. Continuing their Beyond Limits platform, the Top Tech Tips campaign has different famous personalities educating the nation every day in 3 minute films. Clare Balding - with a little help from Robbie Savage - demonstrates her dexterity with Whatsapp, Jake Humphries explores tips for small businesses, but our favourite so far is the delightful Rylan teaching us all about podcasts. The campaign is further bolstered by 'cut out and keep' press guides, as well as lots of social activation. There's lots more upcoming talent and films over the next few weeks - so keep an eye out for new top tips!

EE: A Message For NHS Workers

EE are showing their appreciation for NHS workers during the Coronavirus crisis, by giving them free unlimited data until October.

Saatchi quickly produced a simple ad to communicate the initiative - fronted by long-running brand ambassador Kevin Bacon - which will be supported by TV, video-on-demand, and social media activity. The film is a marked change in tone and style for the brand, rightfully matching the urgency and sincerity of the message.

This production is further testament to the creativity and resourcefulness of our people during lockdown. We directed, shot, and produced the film remotely; sending just one camera to Kevin’s home in LA and directing his performance over video conference.

And crucially, its been incredibly effective: generating over 100,000 applications in under a week.

Direct Line: We're on it

Direct Line and Saatchi & Saatchi London have launched a major new campaign starring some of the world’s most iconic heroes including RoboCop, Donatello the Teenage Mutant Ninja Turtle and Bumblebee the Transformer.

The new campaign, called “We’re On it”, is a move on from brand’s hugely successful “Fixer” campaign, also by Saatchi & Saatchi, featuring Harvey Keitel as Winston Wolfe, which, since 2014, has driven spectacular commercial returns for Direct Line.

In “We’re on it”, we see the iconic heroes spring into action to help people in need only to find they’ve already been #outheroed by Direct Line - because no one solves problems like Direct Line, not even these famous heroes.

Bumblebee, Donatello and RoboCop are the first characters to feature in Direct Line’s new brand campaign, with each of them beaten by Direct Line in an emergency situation, including an office break-in and a car accident.

The new campaign launched on Friday 6 March with MediaCom negotiating world-first ad break takeover across both TV and VOD simultaneously on ITV, Channel 4 and Sky. Starting with a bespoke intro per channel, followed by one 60 second and two 30 second ads running in the same TV break, the launch moment alone was set to reach 7.5 million people.

 

 


Direct Line 'Magnate' (Integrated)

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Direct Line’s latest instalment of their successful campaign starring Harvey Keitel as the character Winston Wolf from cult classic Pulp Fiction, focuses on reinforcing the fact that Direct Line’s high quality insurance comes at surprisingly competit

Pampers 'Everybaby' (Integrated)

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Filmed over 24 hours in British hospitals with real families who gave birth on the same day as the royal baby was born, Pampers ‘Everybaby’ is designed to celebrate that every baby born on May 2nd is just as special as the royal baby.

Operation Black Vote 'Operation Black Vote' (PR)

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Tinie Tempah, David Harewood, Sol Campbell and Ade Adepitan appear in the hard-hitting poster campaign for Operation Black Vote, shot by acclaimed photographer Rankin, which sees the celebrities turn their skin colour white to demonstrate that if the

Toyota AYGO 'X Marks the Spot' (Integrated)

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As part of its ‘Go Fun Yourself’ campaign for Toyota AYGO, ‘X Marks the Spot’ features four musical comedians ‘pranking’ passers-by, as they walk over a giant version of the X shape (that appears on the front of the all new AYGO) that was laid on the