Robinsons: Let There Be Fruit

The UK’s number one squash brand, Robinsons, has launched a new campaign to help ‘flavour a billion water moments’, with a TV ad that shows all the ways people can liven up their water glass with the great taste and real fruit of Robinsons.

The Let There Be Fruit campaign is filled with an energy, joy and love for life that feels distinctly Robinsons, to show both kids and adults that whenever and wherever people are drinking water, there’s an opportunity to make it more enjoyable.

The campaign will go live nationwide on the 9th April, and will roll out across TV, OOH, social and radio for six months.