Saatchi & Saatchi create ‘Sea Hero Quest’, the World’s first mobile game where anyone can help scientists fight dementia, for Deutsche Telekom
Saatchi & Saatchi and Deutsche Telekom has unveiled ‘Sea Hero Quest’. Developed in partnership with a team of scientific researchers from University College London, The University of East Anglia and gaming experts Glitchers, ‘Sea Hero Quest’ is a new multi-platform mobile game designed specifically to help advance the understanding of spatial navigation, and therefore understand one of the first symptoms of dementia. Bringing scientists one-step closer to developing new diagnostic tests for dementia, it is one of the biggest studies to date into the condition.
For many people living with dementia, one of the first effects they experience is a loss of spatial awareness, as they lose the ability to navigate their way through even well-known places and environments. Creating a global benchmark for how we navigate is widely acknowledged as one of the key steps towards developing new diagnostic tests for the diseases that cause dementia. All data collected from the game will be made freely available to scientists worldwide and will also be used by UCL: one of the World’s leading dementia research faculties, to develop new diagnostic tests for dementia.
The game ‘Sea Hero Quest’ is a multi-level adventure game in which the player takes on the role of a sea explorer’s son traversing the seas, looking for and collecting the lost pieces of their father’s ocean journal. On their journey, players need to find and photograph weird and wonderful sea creatures. ‘Sea Hero Quest’ is available worldwide, free of charge from the App Store and Google Play.
An animated film, directed by Bibo Bergeron will support the game by revealing its backstory of an ageing Sea Explorer who slowly loses his memories of past sea voyages to dementia. Demonstrated in the film through pages of his beloved journal being lost, the viewer understands the disintegration of the old man’s memory.
Over 47.5 million people worldwide currently live with dementia (more than the population of Spain), with this number estimated to increase to 135 million by 2050. People living with dementia gradually lose their ability to share precious moments, and the formation of new memories is severely disrupted, often leaving them isolated, disorientated and disconnected.
For many people living with dementia, one of the first effects experienced is getting lost; also known as a loss of spatial awareness, as the person loses the ability to navigate their way through even well-known places and environments.
Led by Deutsche Telekom, and created by Saatchi & Saatchi, London, the concept of ‘Sea Hero Quest’ was motivated by the desire to empower people to game for good and made a reality by partnering with world-renowned experts in their respective fields.
The initial creative concept was motivated by the power of Deutsche Telekom’s network and its 200 million users. With 3 billion hours spent playing online and mobile games weekly by the global population, the aim was to manifest that power but to go beyond to reach the widest audience possible and to recognise the part that technology plays in everyday lives.
Key partners on the Deutsche Telekom ‘Sea Hero Quest’ project include; charity Alzheimer’s Research UK, University College London, The University of East Anglia and game developers Glitchers. Every aspect of the game has been designed jointly by game developers and scientists to provide insights about the way that people navigate every day. As players make their way through mazes of islands and icebergs, from the shores of the Kano Reef to the High Seas, every second of gameplay will be translated into scientific data and stored anonymously and securely within a T-Systems data centre in Germany. The result of the innovative partnership will be the creation of the world’s largest crowd sourced database benchmarking human spatial cognition, a key aspect of brain function affected by dementia.
The unique collaboration between creativity, science, gaming and telecommunications is in the spirit of Deutsche Telekom’s reputation for identifying innovative products and services at an early stage, and utilising human interaction for the greater good of humanity.
For more information, visit www.seaheroquest.com. #gameforgood