EE 'The Launch' (Integrated)

Kevin Bacon, the most connected man in the universe, demonstrates how EE will revolutionise the digital lives of its customers through the superfast mobile speeds offered by 4G.

The TV ad sees Kevin Bacon show how he’s linked to people from all over the world - from Tom Hanks to Ken Barlow from Coronation Street – and informs viewers how they can become just like him.