Visa 'Following Bolt to Brazil' (Integrated)

Unveiling its sponsorship of the 2014 FIFA World Cup in Brazil, Visa reunites with the star of its London 2012 campaign, Usain Bolt.


Journeying from a Jamaican athletic track to the world famous Maracana stadium, Usain becomes immersed in Brazilian football, transforming from an athlete to a footballer with every online, contactless, and mobile purchase.