"The Day Shazam Went Deaf" Wins Silver at the One Show

BBR Saatchi & Saatchi has been awarded a silver award in the mobile category at The One Show 2016 awards for “The Day Sazam Went Deaf”, a campaign created for the World Health Organisation. BBR Saatchi & Saatchi is the only Israeli agency to have won an award at the show this year.

The piece which was already shortlisted at the Cannes Lions Health Awards and went on to win a Media Bronze at the Eurobest and 2 Bronze Clio Awards  - A "Clio Music" Award and a "Clio Healthcare" Award took home a Silver pencil in the "Advertising on Mobile" Category.

With 1.1 billion young people at risk of hearing loss due to loud music the plan was to sabotage Shazam. On March 3rd, International Ear Care Day, for the first time ever, Shazam had difficulties hearing. We altered the app's identification screen, which instead of displaying the word “Listening”, showed an unexpected message: “Listening, but hardly hearing".

It was followed by the message:

“Over 43 million people aged 12-35 can't enjoy this song”.

Users who clicked on the message were redirected to the WHO’s website with tips about protecting their hearing.

In one day. At zero cost. We reached more than 7 million music listeners across the globe.

The WHO's website received a 450% increase in web visits compared to last year.

And our message was heard loud and clear in over 180 countries.


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