Bringing you the best of new British Creativity
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In collaboration with Channel 4
For the past 32 years, the Saatchi & Saatchi New Creators’ Showcase has provided a platform at Cannes Lions for up-and-coming creators, celebrating the very best in creativity, storytelling and visual innovation.
This year, in partnership with Channel 4 we put a spotlight on emerging British creator talent.
THE NEW CREATORS 2022
Meet the curators

Writer & Director
Caleb is a poet and filmmaker featured in the Dazed 100 list of the next generation shaping youth culture. Caleb has written and directed short films commissioned by Channel 4 and the BBC, and his award-winning debut book POOR was published in 2020. Between 2016-2018 he was the Young People’s Laureate for London, working with young people on a city, national and global level.

Commissioning Editor, Channel 4
Vivienne is Commissioning Editor for Channel 4’s Factual Entertainment slate and is editorially responsible for The Great British Bake Off brand, directly delivering the main series and its spin-off programmes. Vivienne is also Commissioning Editor for E4, Channel 4’s Youth Titles including Celebs Go Dating and a number of upcoming titles including Celeb Cooking School. Vivienne most recently conceived and delivered Channel 4’s Award-Winning Black to Front project which aimed to amplify Black voices on and off-screen across the Channel and remains dedicated to the legacy plans for the project.

Chief Creative Officer, Saatchi & Saatchi
Award-winning creative and filmmaker Franki joined Saatchi & Saatchi almost a decade ago and has been behind much of the company’s most notable work for clients including Direct Line and Deutsche Telekom. Alongside her role at Saatchi & Saatchi, Franki is Executive Producer at Western Edge Pictures, a multi award-winning independent production company she co-founded in 2010. Prior to Saatchi, Franki founded and ran a boutique film marketing consultancy, ‘Franki&Jonny’, whose clients included Pathé, Warner Bros and Curzon Cinemas. A graduate of Glasgow School of Art, she has returned regularly as a guest lecturer and spent time teaching at Parsons School of Design in Paris.

Commissioning Editor, Channel 4
Rita Daniels is a Commissioning Editor in Channel 4’s Documentaries Department. Responsible for returning series at 8 and 9pm, as well as emerging talent, to include the first time directors strand, First Cut, which has produced a diverse range of award winning directors. More recently she has commissioned and delivered contemporary celebrity-led singles exploring hard hitting themes, including Nikki Graham: Who is She and Will Young , losing my twin Rupert.