British Heart Foundation
As the second iteration of This is Science - the brand platform launched to position the charity as a crucial frontline agent in the battle to outsmart heart disease - the work strives to help everyone rediscover the wonder, preciousness and vulnerability of their own heart. By taking its hero inside her own heart, the creative uses a new visual world to show it in a different way: both as a scientifically complex space, and a powerful emotional hard drive for life’s most important moments.
