BT
As a digital business, BT's ambition is to remove barriers to connectivity, building better digital lives for all. This, plus their position as a key sponsor of the Home Nations football teams, gave them the license and authority to speak out on the harrowing matter of online hate. The overall objective was twofold: reduce the volume of online hate, then drown it out with a groundswell of national positivity. So we founded Hope United, online hate’s greatest opponent - a squad assembled from the best and most influential footballers from across the UK.
