Subway
Subway has let you build your own sub since 1965. Bread, filling, sauce, toasted (or not). Nobody’s watching, nobody’s judging.
Get Your Own Way, our first standalone EMEA campaign and new brand world - all with customisation at the heart. A new design system born from the very things that give you choice: bains (those iconic counter displays in every store). Plus new photography, new tone of voice, new campaign, new…everything.
Two hero films follow customers who order exactly what they want at Subway, then try the same trick everywhere else. Changing the pub telly mid-match. Doing the IKEA run halfway through a driving lesson. Turns out “your way” doesn’t always fly outside the sandwich shop.
Because at Subway, you can always "GET YOUR OWN WAY"
